See attached Article for the Critique

Unit IV Article Critique

• Weight: 4% of course grade
• Grading Rubric
• Due: Tuesday, 10/30/2018 11:59 PM (CST)

Instructions

Read the assigned article by Erickson (2014), and create an article
critique.

After reading the article and briefly summarizing the purpose for the
writing, answer the following questions:

• What is the author’s main point?
• Who is the author’s intended audience?
• Do the author’s arguments support the main point?
• What evidence supports the main point?
• What is your opinion of the article? Do you agree with the author’s
  findings?
• What evidence, either from the textbook or additional sources,
  supports your opinion?

Your response must be at least 700 words in length. All sources used,
including the article, must be referenced. Paraphrased and/or quoted materials
must have accompanying in-text citations and references in APA format.

Resources

The following resource(s) may help you with this assignment.

• Citation Guide
• Submit Writing Center Request

The AICPA’s Auditing Standards Board (ASB) has completed the Clarity Project, converging the U.S. Auditing Standards with the International Standards on Auditing (ISAs), issued by IAASB.  Although the purpose of redrafting the auditing standards is for clarity and convergence and not to create additional requirements, auditors will need to make some adjustments to their practices as a result of this project.

• Visit the AICPA Web site and search for information about the Clarity Project and the convergence.

• Discuss two of the adjustments necessary as a result of the U.S. adoption of the ISAs.

• Discuss any benefits of using the ISAs on U.S. economy and the auditing profession.

• Discuss whether you think the quality of financial audits will be improved as a result of the U.S. adoption of the ISAs.

Please answer in depth

Pro-social behavior is behavior that is intended to benefit others (Fiske, 2014). There are various schools of thought regarding why individuals engage in pro-social behavior. These explanations include egocentric purposes, altruistic purposes, collective purposes, or adherence to moral standards. In addition to motivation, it is important to consider how situational factors affect pro-social behavior (Fiske, 2014).

Write a 3 page paper:

• Define pro-social behavior.
• Explain three potential conditions in which diffusion of responsibility might occur and why.
• Explain the steps of pro-social behavior and the significance of each step.
• Be specific and use the current literature to support your response

Below I’ve uploaded the resources to use to help with this.

Week 5 Creative Brief Part 2: Bringing strategy to life through design!

• After 4 weeks of learning about the fundamentals of brand communication, it’s finally time for us to start making creative content that is capable of meeting client objectives!
• But first, the power of semiotics, the study of signs and symbols to influence behaviour and thought directly or indirectly. In a nutshell, semiotics is all about using something (icon, index or symbol) to ‘stand in’ for something else. Or, the use of verbal or nonverbal communication to replace the real thing.
• In the absence of a police officer, why do we behave on the roads? Road signs! That’s an obvious example of the power of signs. They work even though they look and feel NOTHING like meeting a real-life officer in uniform. Why do both the police officer’s uniform and the road sign both hold authority, even though they are just… things?
• Colours are also another powerful example. They can even hold immense cultural importance, despite colour being a completely subjective experience for individuals. Colour blindness, for instance demonstrates this.

Power of Semiotics:

[Demonstration of how semiotics works from the Gruen Transfer. Running time: 3 minutes]

Our playground today is the power of semiotics, the study of signs and symbols and how they are powerful communication shortcuts that can evoke or provoke reactions!

• Think about how imagery – visual representations of ideas through photographs, illustrations, art, design have the power to influence thought, behaviour, attitudes and worldview, without having to show the ‘real thing’ or be at the ‘real place’!!!
• Let’s go.

STEP 1: EXCHANGE CREATIVE BRIEFS TO RESPOND TO [15 minutes]

• You will exchange your creative brief from the earlier part of the week with a classmate today to respond to.
• Alternatively, if you can’t make it to class go to the Week 5 Workshop Part 1 forum, locate an ‘Avozilla’ creative brief from one of your coursemates to respond to.
• Go to Week 5 part 1 to locate.
• ROLE PLAYING TIME! We’ll be swapping creative briefs, i.e. you will NOT be creating a design based on your own brief, you will be responding to a coursemate’s brief!
• Remember you need to stick to the creative and strategic objectives outlined in the creative brief outlined by your classmate (CLIENT). Use the brief to guide your design and copywriting decisions.
• This is a crucial step. This is not art class. This is us coming up with a creative solution to the client’s problem as defined in the brief.

Copy and paste the URL to the brief here. Subscribe to each others blogs, start networking!

Step 2: INTERPRET THE WRITTEN STRATEGY THROUGH DESIGN [60 minutes]

Using Photoshop or Canva, create a print/web advertisement (depends on the creative brief, use the appropriate size and template!) based on your interpretation of the creative brief provided by your coursemate.

• Post the print ads to your blog, along with the creative brief you were assigned or given.
• Design a rough artwork – focusing on brand identity elements – colour palette, logo, message, placement, foreground, background, signs and symbols, patterns. Make sure you are basing your creative decisions on the instructions found in the creative brief.
• You should consider have the following in your designs (remember your job is to translate the strategy from the creative brief into an advertising message, composed of verbal and nonverbal communication set in a place, real or imagined:
  • 1. Foreground
  • 2. Background
  • 3. Mindfulness about visual heirarchy in layout process. E.g. rule-of-the-thirds, symmetry, geometry, light, shadows, lines, shapes, patterns)
  • 4. Brand Identity – Brand name, colour scheme, font, tone of voice
  • 5. Call-to-Action – availability, social media, SMP to be used as headline. Subtitle to reinforce message.
• We’ll show the designs to the owner of the creative brief next week for feedback.
• That’s because in our business, it’s good to offer an alternative if the client doesn’t like or vibe with the first draft. It’ll help us narrow down what they would like to see. This saves us a lot of time in the long run.

Step 3: Upload completed advert your blog and provide the link for it here. Remember you were supposed to respond to someone else’s creative brief!

Provide the URL/weblink here please.

You will need

1. copied creative brief and

2. design in response to the strategic objectives of the creative brief assigned/given to you.

On Monday, Week 6: Show the advertisements to the person you’ve swapped creative briefs with and ask them for their feedback

• Ask them this – did your design meet the strategic objectives outlined by your coursemate?
• Which of the design/messaging brand identity and advertising message elements were hits and which were misses? Revisit the design and make improvements.
• How can you make improvements to the draft to help build up brand image/equity – the perception in consumers’ minds about the value and distinctiveness of the product/service.
• Take on board the feedback to make changes to complete this activity.

Examples below from previous trimesters

T2 2021

Example 1, example 2, example 3, example 4

T1 2021

Example 1, example 2, example 3, example 4, example 5

T3 2020

Example 1, example 2, example 3, example 4, example 5

Previous Trimesters

One, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen, fourteen, five teen, sixteen,