article analysis

please read the article attached and then: summarize it , what is your thoughts ?

1. Explain the “social media matrix.” (about 75 words)

2. The authors present a listing of needs related to social media usage and then propose “Implications for social media marketing” (“#4… pg 339).

Select three points contained in their implications section as reference points. Use either information from the text or academic peer reviewed articles (provide proper citations) expand upon each of the three implications.

In your analysis, you may present points of agreement or disagreement, or further refinement or illustration. (About 150 words total for all 3 points.)