The readings below are to be used to complete the assignment Readings Use your textbook, Crafting and Executing Strategy, to read the following: Chapter 1, "What Is Strategy and Why Is It Important?" Chapter 2, "Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy." The following required readings are available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide: Collis and Rukstad's 2008 article, "Can You Say What Your Strategy Is?," in Harvard Business Review, volume 86, issue 4, pages 82–90. Porter's 1996 article, "What Is Strategy?," in Harvard Business Review, volume 74, issue 6, pages 61–78.
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