BUS120 Sales and Marketing

Global Markets – Sales and Marketing

Global marketing is the process of
planning, producing, placing, and promoting a company’s products or
services in a global marketplace. While this may include having offices
or manufacturing sites around the world, the Internet has made it
possible for even small businesses to engage in the international market
without the expense of overseas sites.

Read the following in the assigned text:

Chapter 7: Understanding and Reaching Global Consumers and Markets

Complete the Lynda.com tutorial: International Marketing Fundamentals

Complete the Lynda.com tutorial: Global Strategy

Global Marketing and Global Marketing Strategies

Why would a company be concerned about global marketing? What are
some examples of global marketing strategies? What happens when global
marketing does not work? What are the results for the company?


  • Minimum Page Length – 2 full pages (excluding title/header and
    reference list); 12-point Times New Roman; double spaced; and page
  • Please be sure to answer the entire question to receive maximum credit for this task.
  • Use and include information from the weekly course content and
    outside sources to support the conclusions contained in the paper.
  • All sources should be cited in proper APA format (in-text citations and a reference list).