case study 3 pages 5

CRM at Minitrex Case Study

CRM at Minitrex Case Study

Three pages using APA format


McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson.

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It is the one that starts with this sentence: Mini Case CRM at Minitrex4

Georges Degas, Director of Sales at Minitrex, looked at his salesman with concern and sympathy as the man described another sales call where he had been made to look unprofessional! It was bad enough that he didn’t know that the company he’d just phoned was already a Minitrex customer, but being told that he was the third caller this week from Minitrex was horrible. “I’d be better off with a Rolodex and handwritten notes than this system,” he grumbled.