CRM at Minitrex Case Study
Three pages using APA format
McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson.
No Plagiarism please
Please search for case study here: https://www.homeworkmarket.com/files/it-strategy-issues-and-practice-pdf (search for CRM at Minitrex in this link)
It is the one that starts with this sentence: Mini Case CRM at Minitrex4
Georges Degas, Director of Sales at Minitrex, looked at his salesman with concern and sympathy as the man described another sales call where he had been made to look unprofessional! It was bad enough that he didnâ€™t know that the company heâ€™d just phoned was already a Minitrex customer, but being told that he was the third caller this week from Minitrex was horrible. â€œIâ€™d be better off with a Rolodex and handwritten notes than this system,â€ he grumbled.