COMPANY: BANK OF AMERICA
PLEASE FOLLOW IMSTRUCTIONS CLOSELY, NO PLAGIARISM..PLEASE REFER TO MY PREVIOUS BANK OF AMERICA ASSIGNMENT FOR INFORMATION TO COMPLETE THIS ASSIGNMENT
Strategy Assignment #3
Assignment #3 – MGMT 4199
Topic: Bank of America
Please cite all material in APA format including pictures in the PowerPoint presentation.
Strategy Assignment #3 is due is the final Assignment of the course. Assignment 3 is used as a
capstone for the course. In this assignment, you get to use all the concepts and ideas you garnered from
the text inclusive of the case studies to construct a plan that will aid the company you choose as a
research subject to gain and sustain a competitive advantage in their respective industries.
The assignment is in two parts as detailed below. The first is and executive summary and the second is
a PowerPoint Presentation document.
Based on your research and SWOT analysis you are to complete an executive summary to the
company’s CEO (minimum 2000 words) in which you provide recommendations that will enable the
company to gain and sustain a competitive advantage in its industry.
You have assembled information about the company you chose to work on in assignments 1 and 2. You
will now combine that information into one PowerPoint Presentation adding the information requested.
Your work must reflect the learnings derived from David, other strategy assignments, and corrections
and input from strategy assignments 1 and 2.
1 – What is the Company Strategy now?
2 – What is the Vision?
3 – What is the Mission?
4 – What are the Objectives?
5 – What is the Market share for this company?
You are to act as a consulting company and develop recommendations for improvement in all 5
areas above. Please consider the following:
What action(s) should be taken?
Defend why you are making these recommendation(s).
Describe the expectations that you have for the result(s) of your recommendations.
Develop contingency plan(s), in the event that your recommendations were to have an
adverse effect on the company, what should be done.
Prepare 20 (minimum) Power Point Slides on your company assignment. Here is an outline example;
Slide 1 – Introduction (company name, course information, date)
Slide 2 – Background on your company (what industry? what does this company do?)
Slide 3 – What is the current Company Strategy?
Slide 4 – Vision
Slide 5 – Mission
Slide 6 – Objectives
Slide 7 – Market Share REQUIRED – Do not use Stock quotation data as it is not market share
Slides (8-15) SWOT analysis bullet points REQUIRED
Slides – as many as needed – what are the recommended changes and why? REQUIRED
Slide – as many as needed – – Social Responsibility Plan – Why/why not? REQUIRED
Slide- as many as needed – Expectations as the result of implementing these changes. REQUIRED
Slide – as many as needed – Contingency Plans – again these are plans used in the event your
first recommendations do not have the impact you predicted. REQUIRED