Consumer Behavior- Market Rearch Plan

Market Research Plan

Write a 2-page paper (plus cover sheet and reference page) that addresses the following: You have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you will need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and how you’ll handle them. Be sure to include any sources you use to support your work.