Individual Marketing Assignment
Individual Marketing Assignment- Report
Word Count: 2500words +/-10%
o NOTE- Word count starts from INTRODUCTION to CONCLUSIONS
o NOTE- 2750 is your maximum word count
Referencing: Harvard referencing- 15-20 references expected
o Use academic references-required 75% of academic and 25% of non-academic references
Aim: Conduct a marketing analysis of Tesla
Marking criteria:
1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself for its target market paying special attention to sustainable practices- environment, society, resources use, etc (10%)
2. Analyse the current main products, services, suppliers and customers of the company (10%)
3. Describe the following current marketing strategies used by the company
pricing (10%)
promotion (10%)
distribution (10%)
4. Compare the marketing mix to its competitors (10%)
5. Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
Your recommendations and conclusions based on your analysis
6. Appendix: Include a SWOT analysis and positioning chart (perceptual map) (10%)
7. *Formatting, professional writing and English expression, referencing (10%)
*Format
Correct Title Page
o Topic Name
o Prepared for
o Prepared by
o Date
o Text Size 12
o Headings Size 14 or 16
