Read case # 4 (in your textbook) “Sirius XM Satelite Radio Inc. in 2014: On track to Succeed after a Near-Death Experience?.” and perform the following analysis:
- How strong/medium/weak are the five competitive forces confronting Sirius XM? Perform the five forces analysis to support your answers.(50 pts)
- Construct the strategic group map of the industry. Is Sirius well positioned on the map? Why or Why not? (25 pts)
- What are the Key Success Factors in this industry? (25 pts)
Chapter 3 of your text provides a detailed discussion of topics/tools that you would need to know in order to complete this assignment.
Save your work in Word (.doc).