MGMT 422 week 1 Discussion Board
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Library Research Assignment
Using the library, Internet, or any other available resources, to define the term innovation. Then, research what you think is an example of an innovative product or service. Include the following within your discussion: What is your product, and why do you feel the product you have selected is innovative within its industry? How was the product introduced to the market, and which approach was used—entrepreneurship or intrapreneurship? What were the advantages or disadvantages resulting from using the particular approach? What were the challenges faced in bringing the innovation to market?
Suggestions for Responding to Peer Posts
Compare the introduction approach for the product your peer chose to the approach for your own product introduction. How did this affect the success of the product in his or her case versus your own product that you chose? What other factors might have contributed to his or her products success, failure, or slow acceptance? How familiar are you with the product he or she chose?
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.