Taco Bell: The Breakfast Opportunity essay

Taco
Bell executives feel significant pressure to find growth opportunities.This pressure comes from investors who are
looking for stock gains and from operators who want to see strong store-level
results.

1.Taco
Bell’s most recent growth is tied to the introduction of an innovative and
wildly successful new product introduction.What was that new product?Describe the marketing mix for that product.Which of the “four P’s” do you feel is the
most significant factor in the success of this product?Explain your answer.

2.Describe
the key customer demographic for Taco Bell.What factors would contribute to them being interested in purchasing
breakfast from Taco Bell?What about
their habits and preferences might make them a difficult core demographic for
breakfast?

3.Taco
Bell executives don’t expect that offering breakfast will create new breakfast
consumers.Where will their breakfast
customers come from?What role does this
fact play in their promotional strategy?

4.Taco
Bell’s next growth strategy might very well be to offer breakfast at its
restaurants.Describe the marketing mix
for this new offering.Which of the
“four P’s” do you feel will be the most significant factor in the success of
this offering?Explain your answer.

5.Taco
Bell launched breakfast.Has it been a
success? Why?Conduct some internet
research to support your answer.Please
include links to your source material with your answer.