Objective: Students will evaluate various social movements that developed from the 1960’s “counter culture” and explore the impact of revolutionary change among the American people.
The 60’s were a groovy time to be alive! The phrase “counterculture” gained it’s name out of societies negative response to the “status quote”. With economic prosperity from the 50’s, a Consumer Culture developed where commodities were affordable and consumers focused there spending primarily on the home and family life. A large part of the population wanted the “status quote”, moved out of the cities and settled in the suburbs where cookie cutter prefab houses lined the streets and every neighborhood child had a place to play. Additionally, where the post WWII generation rarely afforded an advanced education, the parents of the 50’s set aside money for there children to go to college. It is the children of the “status quote” that rejected the conservative culture of the 50’s. The children of middle class families were far enough away from the fears of global war and firmly in-bedded in the “counterculture”.
Learning Resources: Many of the selected reading for this week do not specifically address all or any of the topics for this discussion except The Sixties Revolution. Provided are some additional sources but outside research will be necessary to fully address the topics in this weeks discussion.
- NOW Statement of Purpose
- Evolution of a Supermarket
- Vintage Gender Advertising in the 60’s
- Bob Dylan, the Beatles, and the Rock of the Sixties by Rolling Stones
- Environmentalism in the 60’s
- Bill Bernbach: Creative Revolutionary
- LBJ: War on Poverty
- Pharmaceuticals and the Decade of Drugs
1st Post: The 60’s is all about a diverging society and a clash of cultures. Select one of the topics listed and provide a detailed summary that properly addresses this weeks objective: evaluate a social movement that developed from the 1960’s “counter culture” and explore the impact of it’s revolutionary change among the American people.
- Women’s Rights
- Sexual Revolution
- Advertisement and Consumerism
- Hippies and Flower Power
- Free Speech
- Experimental Drugs
- Political and Social Activism
- Civil Disobedience
- War on Poverty
- Do you have a movement not listed? Send me an e mail.
2nd Post: Post this next question under your first.
Based on the topic you selected and using the web site provided, identify the following:
- The language used to relay change
- The group or organization that became a vehicle for change
- What or who is the movement targeting and why?
- What social, political or economic opposition did the movement face. Why?
3rd Post: Read thought your fellow students posts and respond to one that views these issues thought a different “lens” than your own. Counter, ask for clarification/supporting evidence, extend, and/or debate but make sure you use supporting evidence to qualify your position.
Be sure to use the sources as supporting evidence when you formulate your discussions. Direct quotes are welcomed as long as you cite them in text and with a footnote (Chicago style)