History of Marketing

Discussion post:

1 paragraph
  When was marketing first introduced to the healthcare field? In today’s environment, does healthcare organization use marketing as a way to change their public perception or to increase revenue? Are negative actions (ex: employee terminations, healthcare fraud) promoted quicker than positive (ex: company donations, saving a sick child) appraisals? Why? Can a good marketing campaign improve a terrible image?

Case Study: Informatics in Healthcare

Read the following case study:

Best Hospital is a 325-bed suburban community hospital that has just merged with a local major academic medical center, the University of Excellence Medical Center (UEMC). There are 15 hospitals in the UEMC system, ranging from small rural hospitals with 50 or fewer beds to large multiple-specialty tertiary referral hospitals. Two hospitals in the system have achieved magnet status and several hospitals are working to achieve this status. Within the UEMC system, a high value is placed on collaboration with the schools of the health professions at the University of Excellence (UE). 

Best Hospital has a long history of association with local universities, functioning mainly as a site for student clinical experiences. For example, undergraduate students enrolled at the UE College of Health Professions often complete a portion of their clinical work at the hospital. Each year the hospital hires a number of graduates from this program. Several nurses in first-level management positions at the hospital are enrolled in the master’s program.

The vice-president for clinical practice at Best Hospital is a PhD-prepared nurse who has been appointed to the faculty at the UE School of Nursing. Your current position is director of staff development at Best Hospital. You are responsible for the educational programming of all clinical staff. Over the past 2 years, Best Hospital has been fully involved in meeting Meaningful Use criteria. As director of staff development, you have played the major leadership role in developing and implementing all related educational programs. 

The health professional schools at UE are working together to revise their curricula to integrate informatics throughout. The goal is to develop an interprofessional approach that incorporates informatics across and throughout the different educational programs within these schools. The schools have requested a meeting with clinical leaders from the hospital to gain a practical perspective on what information should be included in the curricula. The vice-president for clinical practice has included you on the list of leaders to attend the meeting. She asked that each person attending the meeting prepare a short presentation on how they engage their staff in the continuous education process with respect to ever-changing healthcare technology. 

PowerPoint Presentation

Directions:

1.  Review the case study.

2.  Download the provided PowerPoint template to create a presentation that includes:

·  An overview process map on how staff training is linked to any update in healthcare technology for Best Hospital staff

·  Examples of computerized teaching tools used within staff training, including:

o List of learning tools typically used within staff training

o How you determine which tools to use (rationale)

o How such tools are used within the training process

·  Support of continuous learning by staff (3 slides)

o Existing support mechanisms and processes

o How continuous learning is linked to professional development

o Examples of how learning is offered for diverse learning styles of staff

·  Ensure that your presentation is free of spelling and grammar errors.

distinguish between Medicare and Medicaid

Assignment Details

Course Outcome covered in this Assignment:

MN507-2: Explore financial models of reimbursement and their effects on patients and health care providers.

Directions

For this Assignment, you will distinguish between Medicare and Medicaid. Your paper must include the following topics: Provide a brief history of both Medicare and Medicaid. Define the populations that they are intended to serve. Determine whether your state has expanded Medicaid. Articulate the reasons that states choose not to participate in Medicaid expansion. Analyze your role in your specialized area of nursing practice when interfacing with Medicare and/or Medicaid recipients. 

The word count for your paper, excluding the title page and references page, will be 800–1200 words. You must include a minimum of (5) different scholarly references.

Assignment Requirements

Before finalizing your work, you should: be sure to read the Assignment description carefully (as displayed above); consult the Grading Rubric (under the Course Resources) to make sure you have included everything necessary; and utilize spelling and grammar check to minimize errors. 

Your writing Assignment should: follow the conventions of Standard English (correct grammar, punctuation, etc.); be well ordered, logical, and unified, as well as original and insightful; display superior content, organization, style, and mechanics; and use APA formatting and citation style.

need APA format

References    ESKEROD, P. E. R. N. I. L. L. E. (2017). PROJECT STAKEHOLDER MANAGEMENT. Place of publication not identified: ROUTLEDGE.Securing stakeholdercommitment.(2017).Retrievedfrom https://www.workpositive.ie/prepare/stakeholders

IneterProfOrg

Please see attached. Follow the bullet points to answer carefully. Thank you.

1250 words- APA 2 sources

 

Stress and Nursing Practice

Describe the case that defined you as a nurse. What happened, how were you involved? How does this case still affect you and your practice? What steps have you taken to overcome the stress of this event? (Remember to protect patient privacy).

Explain the importance of debriefings. Are they used in your workplace? If a debriefing would happen who would be involved, what would be discussed, who would lead the debriefing, where would it take place? Are debriefings possible at your workplace and would they help nurses deal with stress?

Assignment Expectations:

Length: 1250 to 1750 words

cite the peer-reviewed article

Begin searching for a peer-reviewed article that pertains to your practice area and interests you.

Post the following:

Using proper APA formatting, cite the peer-reviewed article you selected that pertains to your practice area and is of particular interest to you and identify the database that you used to search for the article. Explain any difficulties you experienced while searching for this article. Would this database be useful to your colleagues? Explain why or why not. Would you recommend this database? Explain why or why not.     My practice area is FNP,  Geriatrics making the exam comfortable 

nursing capstone. week 1 part 1 project

  Aggregate Community Windshield Survey

The windshield survey assignment is due in Week 2. It is introduced in Week 1 to provide you with sufficient time to collect the required data. The assignment should be no more than 3 pages in length. Windshield Surveys

With the use of public transportation or by driving a vehicle around the community, you can assess the common characteristics of the community of your selected aggregate. Key observations to make during a windshield survey include the following: Age and condition of the homes in the community Location and condition of parks and other recreational areas Amount of space between homes and businesses Neighborhood hangouts Transportation in the community Quality of streets and sidewalks Types/numbers of stores and other businesses People out in the community Race/ethnicity Cleanliness of the community Billboards or other media displays Places of worship Availability of services—doctor, dentist, social centers, recreation centers, hospitals

By the due date assigned, submit your proposal to your instructor for approval.

In addition to the data collected in the windshield survey, include the following information about your aggregate: Name of the aggregate Geographical location and size Population A brief history Explain, giving at least two reasons, why you selected this particular aggregate for your Capstone project.

Week 2 Assignment – A-PLUS ONLY!!!!!!

Analytical and Emergent Approaches

Write a 2 page paper addressing the following elements in your paper:Evaluate the similarities and differences of both the analytical and emergent approaches to strategic management.Evaluate the benefits of combining the two models.

Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.

Community Level Interventions

  Community Level Interventions 

The windshield survey summary will require you to apply what you have learned through your basic windshield survey of Sentinel City® to a target population of your choosing. You will complete your project by comparing data from Sentinel City® with similar data from the city where your target population lives.

Your presentation will include 9 parts, which are described in detail below and include details in the speaker notes.

I. Introduction

Provide a brief introduction that identifies the demographics for the city where your target population lives.

II. Description of Your Target Population

Compose a detailed description of your chosen target population. In this section, you will describe the demographic characteristics of your chosen target population, including the population’s socioeconomic status, vital statistics, education level, religion, and occupations. Include a table, graph, and/or figure display that includes relevant demographic data for your target population. 

III. Comparison of Sentinel City Demographic Data

Compare the demographic data of Sentinel City® with the demographic data from the city where your target population is located. You should present this information in a clear to understand table.

IV. Key Health Concerns or Issues

Present a list of the top 3 health concerns for your target population. Provide a brief description of these concerns and include data from your target population city that supports the rationale for selecting these health concerns. Select one of the 3 health concerns you identified and state why you decided to develop an intervention that addresses these particular health concerns/issues. Include the Healthy People 2020 objective that relates to your identified health concerns. 

V. Community Health Nursing Diagnosis

Develop a community health nursing diagnosis based on your analysis of the demographic and health status data that you gathered.

Your community health nursing diagnosis should be written using the following format (Nies & McEwen, 2011, p. 101):

Increased risk of (disability, disease, etc.) among (community or population) related to (disability, disease, etc.) as demonstrated in or by (health status indicator, or etiological/causal statement).

Examples:

Increased risk of obesity among school age children related to lack of safe outdoor play areas for children as demonstrated by above average BMI rates. 

Increased risk of depression among persons with a physical disability related to the lack of handicap accessible facilities and social isolation as demonstrated by high suicide rate

VI. A & B. Intervention to Address the Diagnosis

Describe your proposed intervention that will address the community health nursing diagnosis for your target population. You may choose to develop your own intervention or modify one that was recommended by the Task Force on Community Preventive Services (TFCPS).

To view recommended interventions, visit the TFCPS website and select the topic you plan on addressing for your intervention. (Note: at the bottom of most topic pages on the TFCPS website there is a sample on how to cite the webpage. After reviewing the topics, click the “Resources” tab then click “Fact Sheets”. Here you may find fact sheets to share with your mentor at your practice learning site.)

Whether you modify an existing intervention or develop one of your own, you must discuss why this intervention will or why you needed to modify it because it would not work for your target population. Include advantages, population fit, and barriers in use of the intervention. You should include the long-term goals, two measurable objectives, and the required resources such as: time, equipment, finances, etc. [Note: you are not required to carry out your intervention]

VII. Evaluation Plan

Describe your method for evaluating the objectives of your intervention (for example, pre/post-test, survey, questionnaire, phone interview).  Include one long term goal and two short-term measurable objectives.

Example of goals and measurable objectives:

Goal – To increase my potential for promotion at my place of employment

Objective – Complete all undergraduate nursing courses with a B+ or higher

Objective – Complete the American Sentinel University BSN program before 2020

Goal – To learn about public health nursing

Objective – Describe community health levels of prevention

Objective – List the 8 subsystems of a community

VIII. Summary of Sentinel City®

Summarize the assets (strengths) in Sentinel City® pertaining to the 8 community subsystems. In addition to the “people” (the core) of the community, there are eight subsystems that come together to form the assessment data for your windshield survey, which will contribute to your overall community assessment of Sentinel City®. The eight subsystems within every community include: 1) physical environment, 2) safety and transportation, 3) health and social services, 4) education, 5) recreation, 6) politics and government, 7) communication, and 8) economics.

Include your recommendations for improving/strengthening specific subsystems in Sentinel City®.  Discuss other recommended changes or additions needed to improve the health of the population living in Sentinel City®.

IX. Reference List

Include references that were used as you developed your plan.

For the purpose of this assessment cite the Sentinel City® demographic data as follows:

U. S. Census Bureau. (2010). American FactFinder fact sheet:  Sentinel City, USA Retrieved January 31, 2014, from https://factfinder.census.gov/servlet/

Reading and Resources

Harkness & DeMarco (2016) Read Chapter 9 (p. 154-161, 163-168)

Visit the Task Force on Community Preventive Services (TFCPS). The Community Guide.

Additional Instructions: All submissions should have a title page and reference page. Utilize a minimum of two scholarly resources. Adhere to grammar, spelling and punctuation criteria. Adhere to APA compliance guidelines. Adhere to the chosen Submission Option for Delivery of Activity guidelines.

Submission Options

Instructions:

Microsoft PowerPoint Presentation 14 to 20 slides. Add title and reference slides. Follow Rules of 7.