Marketing (MKT3151.E1)

Marketing Mix, Assignment 2

NAME: Type your name here

DIRECTIONS

• Respond to each of the questions below.
• Please “Save As” this file and include your name in place of “worksheet” before you upload to Moodle (file should be named: MKT3151_Assignment2_LastNameFirstName.doc)

Question 1

Consumer products are typically classified into four categories, based on buyers’ perception of need. These categories are:

• Specialty Product
• Unsought Product
• Convenience Product
• Shopping Product

Classify each of the products listed below with the appropriate product category by typing your answer in the space next to the product.

PRODUCT	PRODUCT CATEGORY
Mr Clean Antibacterial Cleaner
Sending Flowers to Your Mom on Mother’s Day
Nike LeBron 17 Basketball Shoes
Allianz Global Assistance Travel Insurance
Samsung 55” QLED Smart TV

Question 2

Arm & Hammer has been selling baking soda for more than 100 years because they have been able to extend the lifecycle of the product by coming up with new ways to use the baking soda ranging from household tasks, cooking, cleaning, pet care and personal care.

Think of a product whose lifecycle you believe could be extended by finding new uses. Name the product and briefly describe your ideas on how the lifecycle could be extended. NOTE: “brief” means a short paragraph is sufficient.

Question 3

We learned that retailers can be classified in many different ways. The five most common categories are form of ownership, shopping effort, services provided, product lines and location of transactions. Below are these five categories including the various types within each category.

Categories Used to Define Retailers and Types within Each Category

Form of Ownership	Shopping Effort	Services Provided	Product Lines	Location of Transactions
Chain store Independent store	Convenience retailer Specialty retailer	Self-service Full-service	Specialty store Limited-line retailer General merchandise retailer	In store retailing Non-store retailing

For the retailers listed below, select two categories and the type within each category that you would use to accurately describe this retailer.

RETAILER	CATEGORY 1	TYPE FOR CATEGORY 1	CATEGORY 2	TYPE FOR CATEGORY 2
Best Buy
Bonehead Tackle (fishing)
Costco

Please make sure to include your name on this document (at the top of the page) and also in the file name.

The MS Word template attached to this week’s assignment includes 10 questions from the lesson material you have covered in Chapters 3 and 5 (weeks 3 and 4). Research each of these questions in your textbook and online as instructed in each question. Also, give examples as you are prompted in each question. There is no word count for this project. Before submitting this assignment, read it over to yourself to check for grammar, sentence structure, and completeness. A word to the wise, in-depth answers are expected. Use your time wisely to show your insights into each question after carefully reviewing the reference materials.

how do I set up an excel spread sheet to determine how to divide miles for two truck project and add in the costs per truck and use solver to find answer

Create spreadsheets and use Solver to determine the correct volumes to be produced to minimize cost for the following problem. Your company has two trucks that it wishes to use on a specific contract. One is a new truck the company is making payments on, and one is an old truck that is fully paid for. The new truck’s costs per mile are as follows: 54₵ (fuel/additives), 24₵ (truck payments), 36₵ (driver), 12₵ (repairs), and 1₵ (misc.). The old truck’s costs are 60₵ (fuel/additives), 0₵ (truck payments), 32₵ (rookie driver), 24₵ (repairs), and 1₵ (misc.). The company knows that truck breakdowns lose customers, so it has capped estimated repair costs at $14,000. The total distance involved is 90,000 miles (to be divided between the two trucks).

I have an example of how to do the powerpoint

The example about shooting, but i want abut horse riding

Question-1: Discussion: In a corporate, networked setting, should end users be allowed to install applications on their company workstations, whether the applications are on a DVD or downloaded from the Internet? Be sure to weigh security against usability.

Question-2: For this assignment, you are asked to locate any company privacy policy. Some of the more popular ones might include GOOGLE, APPLE, or MICROSOFT, but you may elect to review another agency. In 3- 4 paragraphs, explain what you find to be the most interesting information contained in that privacy policy. At the end of your report, please include a LINK to the policy you have reviewed.

Reference:

1. https://www.youtube.com/watch?v=6aXMuJPkuiU&feature=youtu.be

2.https://www.youtube.com/watch?v=bv6QL0H8kAY&feature=youtu.be