Identifying A Problem

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Part 1

For this part of your assignment, identify a problem with the potential to meet either intrapreneurial or entrepreneurial opportunity recognition conditions. Conduct research using the CSU Online Library to search for peer-reviewed articles relevant to your identified problem, target market, design thinking, creativity, and relevant experimentation ideas.

Your essay must address the prompts listed below.

 

  • Identify and introduce your identified problem and target customer.
  • Discuss the design-thinking process and how it applies to your identified problem.
  • Describe one experiment or testing method to apply to your identified problem. Summarize the value of experimentation and testing in the design-thinking process.
  • Explain how your growing entrepreneurial mindset integrates with design thinking, concerning your identified problem.

 

Include an introduction. This part of your assignment should be at least two pages in length. References should include your eTextbook (Neck, H. M., Neck, C. P., & Murray, E. L. (2019). Entrepreneurship: The Practice and Mindset (2nd ed.). SAGE Publications, Inc. (US). https://online.vitalsource.com/books/9781544354644) and a minimum of one additional credible source.

 

Part 2: Case Study: Jillian Lakritz, Founder, Yoee Baby

For this part of your assignment, read the case study (see attachment) Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale. Do not use the question-and-answer format. Instead, use an essay format with headings for this assignment.

 

  • Explain the connection between entrepreneurial mindset and opportunity recognition for Jillian Lakritz.
  • Discuss the four pathways to opportunity identification in relation to this case.
  • What techniques did Jillian apply to identify the Yoee Baby opportunity?
  • What problem is Jillian solving with the Yoee Baby toy?
  • Explain which innovative techniques related to opportunity recognition align with this case, and describe which actions identified in the case represent new thinking, new approaches, or new outcomes.

 

Part 2 of your assignment should be at least two pages in length. References should include your eTextbook (Neck, H. M., Neck, C. P., & Murray, E. L. (2019). Entrepreneurship: The Practice and Mindset (2nd ed.). SAGE Publications, Inc. (US). https://online.vitalsource.com/books/9781544354644) and a minimum of one additional credible source. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.