week 7 final imc project paper and ads

/in /by

Overview of Final Project:

You will be compiling what you have learned through this course by creating a new product or service for an existing business or a developing business. This can be real or imaginative. Then develop a corresponding integrated marketing communication (IMC) plan.

Your IMC plan should be comprehensive, including:

  • Your idea/product/service/company
  • A strategic plan summary (3 pages maximum)
  • A timeline for the plan (6-12 months campaign/execution)
  • A proposed local media buy with rationale
  • A proposed regional/national media buy with rationale
  • A promotional component – with details of each and rationale (this can include special events/news releases/pitched stories)
  • A print ad – rough mock-up is acceptable – grading is on the concept
  • A 30-second radio spot or television spot that you create. If you choose a radio ad you must record the audio and include in your presentation. If you choose a television ad you must create a video to include in the presentation. You should also submit the script for the ad. Grading is based on the concept.
  • A general budget for each area completed in an Excel document (you may import your table into your word document).