1-1 Discussion: Best Practices in Omnichannel Marketing

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Read the article 7 Inspiring Examples of Omni-Channel User Experiences and choose one of the brands covered in the article to discuss. Draw on
your experiences with the brand to further explore their digital
footprint, and address the following:

  • Identify one or two best practices in omnichannel marketing that you
    see evidence of (from the article and your own investigation).
  • Why are they considered best practices?
  • How do they contribute to a cohesive experience for the consumer? Support your assessment by referencing the article and other module resources.
    In your responses to your peers, comment on the brand and any
    associated tactics for creating and maintaining a cohesive
    user-experience that they addressed. How did their responses differ from
    your own? Offer feedback based on your own experiences as a consumer,
    as well as what you learned from the article or other research; be sure
    to cite your research. https://blog.hubspot.com/service/omni-channel-expe…