1 Knowledge and understanding Demonstrate a full understanding of the environmental challenges… 1 answer below »

1 Knowledge and understanding Demonstrate a full understanding of the environmental challenges facing international marketers 2 Knowledge and understanding Show how an international marketing mix can be applied to real case examples 3 Intellectual, practical, affective and transferable skills Distinguish between the range of market entry methods 4 Intellectual, practical, affective and transferable skills Construct an international marketing plan