1. What are the four categories of consumer products? List and give an example of each. 2. What is a

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1.
What are the four categories of consumer
products? List and give an example of each.

2.
What is a product mix?

3.
What is the difference between the breadth and
depth of a product mix?

4.
Define brand equity.

5.
List and briefly describe four different types of
advertising. (one example of a type of advertising might be institutional)

6.
Briefly describe the difference between a push
and a pull strategy.