1. Which of the recommendations listed in the Manager s Toolbox were used by Torontobased…

1. Which of the recommendations listed in the Manager s Toolbox were used by Torontobased AlertDriving? Explain. 2. Based on material contained in this chapter, why do you believe small businesses are trying to expand into international markets? Discuss. 3. To what extent did Tom Bonkenburg, George Ajjan, and Ron Gonen follow an ethnocentric, a polycentric, or a geocentric approach? Provide examples to support your conclusions. 4. What differences in cultural variations were ignored by Tom Bonkenburg, George Ajjan, Ron Gonen, and Gerry Martin? Explain. 5. What are the most important lessons to be learned about global management from this case? Discuss. Most small companies seeking to tap overseas markets know they ll have to navigate foreign laws, taxes, and regulations. But they also need to figure out how to avoid cultural blunders. Tom Bonkenburg, director of European operations for St. Onge Company Inc., a small supply chain consulting firm in York , Pennsylvania, headed to Moscow in 2008 to develop a partnership with a large firm there. But when he met the company s Russian branch director, “I gave my best smile, handshake, and friendly joke … only to be met with a dreary and unhappy look,” says Mr. Bonkenburg. Later, however, Mr. Bonkenburg received an e-mail from the Russian, thanking him for a great meeting. Mr.B onkenburg later learned that Russian culture fosters smiling in private settings and seriousness in business settings. “He was working as