2 section of the business case 2 3 paragraph for each section and the probability impact matrix 2 pages max

For the business case, you need to work on the “options considered” and “goals and objectives”. the guideline involved the information and examples from professor. For the options, you can write about 1. no execute the project, change/expand the battery of iphone instead 2. maybe change the icharge not only for apple users, but also involve other types of charges in the power bank. etc.

for the goals, we are not only making profit from the project, we also want to improve our customer experiences. making iphone users felt more connivence when using our brand instead of other brands. improving customers’ satisfaction level which maybe leads to the raising of stock price.