Introduction:Motivation is an important psychological construct that attempts to explain behavior. It is also very relevant to our understanding of the use and popularity of social media.

We can examine motivation for using social media from several perspectives:

• Intentions (good uses versus bad uses).
• Consequences (benefits versus risks).
• Domains (psychological or psychosocial versus biological).

Instructions:

In this assignment, answer the following questions

• What are the major motivations for use of social media?
• How do motivations for social media use vary with respect to user age, gender, culture, or country of origin? Provide some examples.
• How does an understanding of motivations for social media use inform the development of social media platforms and marketing efforts?

Special Instructions:

Create a 1 page essay in APA format according to the instructions above. Use 2 scholarly sources for references. Be sure to use in-text citations.

n a paper of 1,000-1,250 words:

1. Discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, “Future of Nursing: Leading Change, Advancing Health.”
2. Identify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development.
3. What is the role of state-based action coalitions and how do they advance goals of the Future of Nursing: Campaign for Action?

Summarize two initiatives spearheaded by your state’s action coalition.FLORIDA In what ways do these initiatives advance the nursing profession? What barriers to advancement currently exist in your state? How can nursing advocates in your state overcome these barriers?

Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned articles are attached, please also use at least one other outside academic resource for question #2. Must include in-text citations. Must include specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. No cover page needed but the questions should be separate. Please provide short but thorough sentences.

Supporting material: Attached

Question #1:

Case Discussion

This discussion will be split into three parts. We will discuss implementation of regulations, strategies for compliance, and cost consideration of the proposed legislation. Please look for the faculty’s lead question for each topic and reply to each. In addition to addressing the faculty’s lead question, please respond to your colleagues’ comments.

After reading the reviewing the “Uber: 21st Century Technology Confronts 20th Century Regulation” case for this week:

Here is the question on implementation of regulations:

What alternatives did Uber have to address regulatory issues when beginning service in new cities? What are the benefits and difficulties with each?

Here is the question on strategies for compliance:

How do you expect the incumbent taxi operators to respond to the Uber’s entry into D.C?

Here is the question on cost consideration of the proposed legislation:

What should Uber do in the face of the proposed D.C. legislation?

Important note: You do not need to use outside reference for this discussion! Use those readings assigned to you for the course will be sufficient.

Question #2:

From the perspective of compliance and risk management, how would you apply what you have learned and researched in this course to improve compliance within an organization? Your response must include, but not limited to, issues on the culture, enforcement, and costs of noncompliance.

Please see grading rubric below. This assignment should be at least 4-5 paragraphs each and very thorough. Make sure you integrate real-life applications to support key points.

Case Discussion Rubric (2016)

Case Discussion Rubric (2016)
This criterion is linked to a Learning Outcome Quality of Initial Posting	Initial response displays an excellent understanding of the assigned case, the course readings, and the underlying concepts and includes the correct use of relevant terminology. Initial response additionally integrates specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. Initial response is clear, concise, and compelling.
This criterion is linked to a Learning Outcome Mechanics	Entirely free of mechanical errors. These include: grammar, punctuation, spelling, and formatting (font style and size).

Stephen Foster wrote songs about events he saw when visiting different cities, states and people in his life. For this exercise, you will write a minimum of two verses of a four-line lyric that describes the area where you live or a specific life event you have experienced, and describe what or why you wrote the lyrics you did.

I am from new york if that helps.

In your responses, critique the examples your classmates have selected and add your ideas for the product or brand.

Here is the question being asked ..

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers.

Check out this ad that turned into an entire storyline for the firm that developed it and now has not only millions of views, but a following that waits for the next “episode” as if it were a TV series. Thousands have posted their comments, photos and shared the ad with other potential customers – the original in the series has hundreds of thousands “likes”. Not bad for stuff in a can…

https://www.youtube.com/watch?v=G4Sn91t1V4g

OK, your turn. Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.

Here are the responses that need to be critiqued and responded too.

CLASSMATE ONE:

“User Generated Content For Marketing”

User-generated content in marketing a product is a very powerful tool because it shows potential customers the critical needs that they have and the solution that the product brings in addressing their needs. I will select two customers – one female and one male who fall into different ethnic groups. Each person will express their need for activities to keep their minds active and energized in their senior years, and how they use the Baby Boomer app as a resource to easily get connected to companies that offer services in their local community. They will explain that the app saves them time from having to do research to find the companies and calling to make an appointment – which can be done in the app once they find activities that they like, by simply tapping on a few buttons. But it does not end there. The app will send them notifications and reminders of the appointment, give them driving or walking instructions to get to the activity once they start on their journey to go to the activity. The ad will show the entire experience from searching for a new activity, selecting the activity, and arriving and participating in the activity, meeting new friends and the app will also arrange to pay the company by billing the user’s credit card. And finally, the two users will explain how they also got discount prices on the services for trying new activities or repeating the activities by using the app.

I would use this marketing content on YouTube, TV commercial, and other forms of online advertising that allow video-audio content. I will not use print media and radio advertising because my target audience is using the internet regularly and social media. This method of advertising will also allow my target audience to share the app and its benefits with their friends as well as their daily or weekly activities purchased through the app. Angie’s List is a company that uses a similar approach to show potential customers how they can use its app to connect to companies providing home repair and other services that homeowners need.

CLASSMATE TWO

I have been known to like several companies and different products from off Facebook. I have also participated in a company’s blog & posted pictures on their site. The site that I participated in was for a hair salon in which I modeled my hair style on the company’s page which also received several likes. Although myself along with my friends are all smart, intelligent and funny. Were all lacking acting skills/abilities. My friends and I do not have the next Doritos commercial. I think that it’s a good idea that Doritos promote their ad’s during the time of the Superbowl because that’s what helps boost their sales around that time of year. Everyone looks for fun snacks that’s simple, that taste good and easy to entertain their guest with.

I would employ my user generated content for the Mobile Market by using ICM that would draw the customers in. I would use E marketing and social media advertising such as Facebook and IG. Which will help target a variety of customers ranging from different age groups and different back grounds. The good thing about social media is that if people are pleased with my business they can share my page or website with others. They could also leave comments so that others could see how good the mobile market actual is.

I would also target my customers based on the areas my mobile market will be staged using direct marketing. I would mail out coupons to draw them in to my business. Television advertising for all the stay at home individuals is another way I will make my business known to the community. Finally, I would Personally sale my business no matter where I go. I will do my absolute best the wheel the customers in. There’s nothing like reaching out and connecting with your potential customer. Sometimes that’s what customers look for someone who’s willing to communicate effectively with them to find and go that extra mile to find out exactly what they expect and want out of their shopping experience. My goal by using these types of advertisement is to be able to promote, brand, and sell my items. By targeting the working and non-working adults, the retired individuals and the college students. With the help of them along with daily advertisement the business would be a success.