a rectangular cube has dimensions of 2.5 cm x 3.0 x 4.0 cm it has a density of 25g/cm^3. what is the mass of the rectangular cube

4.567 trillion (4,567,000,000,000) meters to Gigameters

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.

Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.

Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

After reviewing the above case, address the following points:

1. To what extent did SBH research the needs of its audience prior to developing a marketing strategy? 
2. Does it appear that SBH has an overall marketing plan? 
3. Does it appear that SBH had a significant grasp of the nature of marketing?
4. What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides? 
5. What are the implications of marketing to the general public rather than targeting specific segments of the market? 
6. How much thought was given to measuring the effectiveness of the campaign going into the initiative?

Post your responses in a 2- to 3-page Microsoft Word document.

 

Assignment 3 Grading Criteria	Maximum Points
Evaluated whether SBH had an overall marketing plan.	10
Discussed the nature of marketing at SBH.	10
Described implications of image marketing instead of marketing a product or service, and of marketing to the general public instead of target marketing.	10
Discussed how much thought was given to measuring the effectiveness of the campaign at its onset.	10
Presented a structured document free of spelling and grammatical errors.	5
Properly cited sources using the APA format.	5
Total	50

For a study conducted by the research department of a pharmaceutical company, 245 randomly selected individuals were asked to report the amount of money they spend annually on prescription allergy relief medication. The sample mean was found to be $17.60 with a standard deviation of $5.30 . A random sample of 210 individuals was selected independently of the first sample. These individuals reported their annual spending on non-prescription allergy relief medication. The mean of the second sample was found to be $18.40 with a standard deviation of $4.40. As the sample sizes were quite large, it was assumed that the respective population standard deviations of the spending for prescription and non-prescription allergy relief medication could be estimated as the respective sample standard deviation values given above. Construct a 95% confidence interval for the difference between the mean spending on prescription allergy relief medication () and the mean spending on non-prescription allergy relief medication (). Then complete the table below. What is the lower limit of the 95% confidence interval? What is the upper limit of the 95% confidence interval? Carry your intermediate computations to at least three decimal places. Round your answers to at least two decimal places.