Utilizing the REQUIRED text:

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle River, NJ: Pearson.

 

Answer BOTH 1 & 2:

 

1. Family and Social Class

     One hybrid method of segmentation that examines both social class and
     geography is called geodemographic clustering.  Visit the Nielsen website. Click on Zip  Code Look-up tab, enter zip code 78108, and note the results. Then enter another that is
     different but within driving distance. Describe the segments
     and their characteristics and answer the following items in your post:

    

   1.  Is your family demographic information similar or different from the Prizm report? Explain.
   2. Explain your findings from the data as it relates to you as a consumer such as:
       

• Does the report represent your buying behavior?
• Do the merchants and shops in your areas align with your demographic?
• Do you visit the merchants in your area or go out of the area? Why or why not?

 

         3. Compare and contrast the population median age, income, consumer spending and per household of the two zip codes. 

• What are the similarities and differences between the geodemographic clusters?

 

 

 

2. Subcultural and Cross-Cultural Influences 

As companies look for additional opportunities to market their goods and  services in new markets, they may consider transitioning into a new  cultural environment.  Even if the firm has done its homework, the  transition to a new culture can be challenging. Research a product or  service that has successfully transitioned from a single culture to either  a subculture or cross culture. Answer the following questions in your  post:

a. What challenges were faced?

b. How were they overcome? 

c. What are the differences between both and the similarities?

d. Why are cultural differences sometimes easy to overlook?

e. Is the product successful in the “new” culture?

MUST BE ORIGINAL AND PASS TURNITIN.COM

Assignment: Merger, Acquisition, and International Strategies

Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S. Research each company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

1. For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.
2. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target. 
3. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. 
4. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals.
5. Use at least FOUR (4) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

	Merger, Acquisition, and International Strategies
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.  Justify your opinion. Weight: 20%	Did not submit or incompletely evaluated the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Did not submit or incompletely justified your opinion.	Insufficiently evaluated the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.  Insufficiently justified your opinion.	Partially evaluated the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.  Partially justified your opinion.	Satisfactorily evaluated the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.  Satisfactorily justified your opinion.	Thoroughly evaluated the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.  Thoroughly justified your opinion.
2. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target.  Weight: 25%	Did not submit or incompletely identified one (1) company that would be a profitable candidate for the corporation to acquire or merge with. Did not submit or incompletely explained  why this company would be a profitable target.	Insufficiently identified one (1) company that would be a profitable candidate for the corporation to acquire or merge with and insufficiently explained why this company would be a profitable target.	Partially identified one (1) company that would be a profitable candidate for the corporation to acquire or merge with and partially explained why this company would be a profitable target.	Satisfactorily identified one (1) company that would be a profitable candidate for the corporation to acquire or merge with and satisfactorily explained why this company would be a profitable target.	Thoroughly identified one (1) company that would be a profitable candidate for the corporation to acquire or merge with and thoroughly explained why this company would be a profitable target.
3. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. Weight: 20%	Did not submit or incompletely evaluated its international business-level strategy and international corporate-level strategy nor made recommendations for improvement.	Insufficiently evaluated its international business-level strategy and international corporate-level strategy and Insufficiently made recommendations for improvement.	Partially evaluated its international business-level strategy and international corporate-level strategy and partially made recommendations for improvement.	Satisfactorily evaluated its international business-level strategy and international corporate-level strategy and satisfactorily made recommendations for improvement.	Thoroughly evaluated its international business-level strategy and international corporate-level strategy and thoroughly made recommendations for improvement.
4. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals. Weight: 20%	Did not submit or incompletely proposed one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Did not justify your proposals.	Insufficiently proposed one business-level strategy and one corporate-level strategy that you would suggest the corporation consider.  Insufficiently justified your proposals.	Partially proposed one business-level strategy and one corporate-level strategy that you would suggest the corporation consider.  Partially justified your proposals.	Satisfactorily proposed one business-level strategy and one corporate-level strategy that you would suggest the corporation consider.  Satisfactorily justified your proposals.	Thoroughly proposed one business-level strategy and one corporate-level strategy that you would suggest the corporation consider.  Thoroughly justified your proposals.
5. 4 references Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present

What is the impact of corrupt behavior by Siemens on the countries where it does business?

Campaigning: Two candidates, 1 and 2, are running for office. Each has one of three choices in running his campaign: focus on the positive aspects of one’s own platform (call this a positive campaign [P]), focus on the positive aspects of one’s own platform while attacking one’s opponent’s campaign (call this a balanced campaign [B]), or finally focus only on attacking one’s opponent (call this a negative campaign [N]). All a candidate cares about is the probability of winning, so assume that if a candidate expects to win with probability π ∈ [0, 1], then his payoff is π. The probability that a candidate wins depends on his choice of campaign and his opponent’s choice. The probabilities of winning are given as follows:

If both choose the same campaign then each wins with probability 0.5.

If candidate i uses a positive campaign while j ≠ i uses a balanced one then i loses for sure.

If candidate i uses a positive campaign while j ≠ i uses a negative one then i wins with probability 0.3.

If candidate i uses a negative campaign while j ≠ i uses a balanced one then i wins with probability 0.6. a. Model this story as a normal-form game. (It suffices to be specific about the payoff function of one player and to explain how the other player’s payoff function is different and why.)

b. Write down the game in matrix form.

c. What happens at each stage of elimination of strictly dominated strategies? Will this procedure lead to a clear prediction?

Summarize the “Youth Victimization: Prevalence and Implications” report. In your assignment, discuss the strengths and weaknesses of this study. Do you agree with the findings of this report? Why or why not?