The simplest way to explain a literature review is that it is a compilation of at least 5 of the resources you will utilize for your final project. You'll pull out key facts/information from those resources that will ultimately address the questions asked of the final project criteria and "review" that information in a paper format. It's a bit different from the annotated bibliography we completed in week 2, as that summarized individual articles, but did not ask for each summary to "flow in a paper format" like a literature review does. The information you included in the outline is a GREAT start for the literature review – so you'll merely be "adding resources" to what you have found. This will ideally provide a foundation for your final project/rough draft. The sources and information compiled within this assignment can then be incorporated for the rough draft next week (think of it as a way to complete half of your rough draft). I included a link in our announcements that provides a variety of literature reviews that I think will help you see how everything should "fit together".

The fourth programming project involves writing a program to manage a student database. The interface to the program should be a GUI that looks similar to the following: A combo box should allow the user to select one of the four database actions shown. The database should be implemented as a HashMap, with the ID field as the key and a student record consisting of a name and major as the value. The operation should be performed when the user clicks the Process Request button. If the user attempts to insert a key that is already in the database an error message should be displayed using a JOptionPane message dialog box. If the user attempts to delete, find or update a record that is not in the database, a message should also be displayed. After each successful operation is completed a JOptionPane window should be displayed confirming the success. In the case of a successful Find request, a window should pop up containing the student's ID, name, major and current GPA. When the user selects the Update request, the following JOptionPane windows should be displayed to gather information about a course that has just been completed: This program must consist of two classes. The first class should define the GUI and handle the database interactions. It should be hand-coded and not generated by a GUI generator. The second class named Student should define the student record. It must have instance variables for the student name, major and two variables that are used to compute the GPA. A variable that contains the total number of credits completed and a second variable that contains the total quality points, which are the numeric value of the grade received in a course time the number of credit hours. It should not contain the student ID. The class should have the following three methods: A constructor that is used when new student records are created. It should accept the name and major as parameters and initialize the fields that are used to compute the GPA to zero. The second method course completed should accept the course grade and credit hours and update the variables used to compute the GPA. It will be called when an Update request is made. The third method should override toString and return a labeled string containing the student name, major and GPA. Be sure that all instance and class variables are declared as private. Also, any exceptions thrown by nonnumeric inputs should be properly handled. Finally, when a student has not yet completed any course, the GPA should be displayed as 4.0. Due Date Mar 5, 2016 11:00 PM Hide Rubrics Rubric Name: Assignment Rubric 20 points (18-20 points) Employs Modularity (including proper use of parameters, use of local variables etc.) most of the time Employs the correct & appropriate use of programming structures (loops, conditionals, classes etc.) most of the time Efficient algorithms used most of the time Excellent use of object-oriented design 17 points (15-17 points) Employs Modularity (including proper use of parameters, use of local variables etc.) some of the time Employs the correct & appropriate use of programming structures (loops, conditionals, classes etc.) some of the time Efficient algorithms used some of the time Good use of object-oriented design 14 points (0-14 points) Rarely employs Modularity (including proper use of parameters, use of local variables etc.) Rarely employs the correct & appropriate use of programming structures (loops, conditionals, classes etc.) Poorly structured and inefficient algorithms Rarely uses good object-oriented design 40 points (36-40 points) The program fulfills all functionality All requirements were fulfilled Extra effort was apparent 35 points (29-35 points) The program fulfills the most functionality Most requirements were fulfilled 28 points (0-28 points) The program does not fulfill the functionality Few requirements were fulfilled 20 points (18-20 points) Comprehensive test plan 17 points (15-17 points) Good test plan included 14 points (0-14 points) No test plan included 20 points (18-20 points) Excellent comments Comprehensive lessons learned Excellent possible improvements included Excellent approach discussion and references 17 points (15-17 points) Good comments Some lessons learned Some possible improvements included Some approach discussion 14 points (0-14 points) No comments No lessons learned No possible improvements No approach discussion

Your responses should be at least on page long, maximum two pages. Use a size 12 font and double-spaced with a maximum of 1″ margins. Use proper essay format. The instructor does check for plagiarism so please no copying, original work only.

There are three different questions to this assignment, and, the entire response should be at least on page with a maximum of two pages.

Question 1 –

Read the article attached and answer the following questions:

1. What were the research challenges that Fallon Worldwide faced in formulating a campaign for Holiday Inn Express?

2. What research techniques did the agency use, and what kinds did it choose not to use?

3. Why do you think that it made the decision it did, and do you agree with them?  

Question 2 –

What the Holiday Inn Express commercials that Fallon has posted at www.juicetheorage.com. The ads rely heavily on humor to express the emotional benefits of staying smart.

1.Do you think this humor would be equally effective with any target audience, or is the humor tailored specifically to the drive-ups?

2. What kinds of research might be used to ensure the ads would be effective with the intended audience?

Question 3 –

IMC can involve many different elements, and a Web sites can be an integral part of a company’s marketing efforts. Discuss how the following three companies might make a Web site part of an overall IMC effort:

a. A medium-sized candy maker with some brands that are nearly 100 years old.

b. A small company that publishes books, CDs and dvds for a motivational speaker who has just had her first big break with an appearance on The Dr. Phil Show.

Special populations create challenges for the prison environment. Special populations can include mentally ill, drug addicted, elderly, juveniles, and AIDS. What challenges are created by the inclusion of these populations in a prison environment? Is the system able to address these challenges? Should it be expected to do so? Can you offer any alternatives for these individuals?

The events of 9/11/2001 resulted in the 9/11 Commission and the subsequent report by the Commission. There were and are many lessons to be learned from this event. The 9/11 Report (findings) set forth the event as it unfolded along with the steps leading up to the attack. The Report was critical in many ways of the failures and missed opportunities that prevented numerous agencies from thwarting the attacks. The Report itself has come under some scrutiny.

In a well-written paper, highlight and discuss what you believe to be the key findings of the Commission’s report. Do you agree with these findings? Defend your arguments. Lastly, state if you believe we have improved on the errors pointed out in the report. Defend your argument.

Your paper should be 2-3 pages in length and Cite at least three credible outside sources for support.