Mapping the Product Life Cycle (PLC) Presentation

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create: a 10- to 15-slide (not counting cover slide or reference slide) Microsoft^® PowerPoint^® presentation with speaker’s notes covering the following criteria:

• Develop a slide setting the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
• Describewhat company/organization and product/service you are using.
• Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
• Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite: a minimum of two peer-reviewed sources. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Format: your presentation consistent with APA guidelines.

Lewin’s Change Model

Directions:

Identify Lewin’s three (3) stages of change implementation and explain the importance of each stage in a paper. Be sure to use the terminology for each stage of Lewin’s model as outlined in the text. You should then describe a change within an organization for which you have worked or are familiar. Examine how Lewin’s change model could be used to implement a change process within that organization.

Your well-written paper should meet the following requirements:

• Be 2-3 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
• Use Saudi Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles and theories from the textbook, and at least two scholarly, peer-reviewed journal articles.

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Below are 2 different discussion questions. Each question need at least one reference. The response for each question need to be at least 250 words or longer.

1. Discuss the innovation strategies you feel would provide sustainable change and organizational success. Provide specific examples.
2. Discuss the innovation strategies you feel would provide sustainable change and organizational success. Provide specific examples.

Refer to the assigned reading from the textbook and required videos as examples of how to interpret works of art.

In the “Comparing Regions” Discussion, you examined how differences between regions exist and the implications to art created within those regions, specific to the Baroque movement.

Now, select two works, each from different regions within the same time period and movement (other than the Baroque movement).

Below are some examples of regions to explore within a particular movement (choose two regions):

1. Italy
2. France
3. Northern Europe
4. Spain
5. United States

Between the two works of art, what similarities and differences do you see in terms of the media (materials), methods, and subjects? Explain how each work of art is reflective of the movement, yet unique to its region.

Your initial post must be at least 200 words in length.

Review several of your classmate’s posts. By Day 7, respond to two classmates who examined movements different than yours. In your responses, choose a work of art from a region that was not included in the initial post and discuss the similarities and differences between this work of art and that of those already identified in the original post.

Please follow the basic modified APA style citation format in the APA Artwork Citations document to reference works of art.