Read the attached article from the Harvard Business Review on “Good Cybersecurity Can Be Good Marketing”. Discuss the opinions expressed in this article and comment pro or con on the thoughts shared by the author.
Please give detailed and thorough answers to each of these questions. It is important to have access to the textbook : Media, Persuasion and Propaganda by Marshall Soules (2015).
1. For this essay question, watch two pharmaceutical TV commercials, and compare the two ads, in terms of how they are each creating and/or enhancing a particular schema to get potential consumers thinking along the lines of a certain scenario, as well as to convince them they need the product. Which advertiser is doing it more effectively, and why?
2. Consider President Trump’s recent remarks about NFL players who “[disrespect] our flag†(his words), the backlash from the NFL commissioner and others, as well as the coverage the conversation has received all across the media.
You may watch and read more about this at the following link (on ESPN): http://www.espn.com/nfl/story/_/id/20788354/presid…
Also consider that Gilmore et al said on pp. 702-703, that “news often echoes the focus and voices of political and economic opinion leaders, including government officials†and (next paragraph) “journalists might choose to cite government officials and political leaders who promulgate an overtly pro-American viewpoint that reaffirms U.S. national identity. Such a perspective is reflective of what scholars have termed “uncritical†patriotism, which combines an unquestioning positive evaluation of the country with intolerance of national cricitism.â€
For the example above, in what ways are both President Trump and the news media promulgating an “uncritical†patriotism that shows intolerance of national criticism and attempts to shut down any questions about the definitions of patriotism and loyalty to the U.S.? Are the news media merely acting as conduits through which the President is voicing his opinions? Or are the news media, through their coverage, privileging the most obvious proponents on either side of the conversation, while marginalizing moderate viewpoints? Are any and all parties in the discussion seeking to minimize rational and potentially constructive dialogue on this issue? How so? Why would they?
3. Please watch at least a couple minutes of this video: (Copy and paste it into your browser.)
SORRY! WARNING: There’s a fair amount of cussing, especially in the first few minutes. Skip over to the middle or later sections, if you like! Mostly it’s bleeped after that.
On page 10 of MPP, Soules writes, “Ideology legitimates power relations and is necessary for maintaining those relations. Persuasion and propaganda are necessary in democracies, because the powerful must constantly reaffirm and rationalise their dominance to pacify citizen doubts and complaints, make the social order seem natural and encourage trust in the system.” Soules goes on to discuss Gramsci’s concept of hegemony, which he believes leads to ideologies being thought of as “common sense” and being taken for granted.
In light of what John Oliver is saying about the NCAA and student athletes not getting paid, and given the discussion of how powerful groups acquire and maintain ideological power, what do you believe is the mass media’s role in maintaining and enhancing the power relationship of colleges and coaches over players? Is the American public being deceived by the NCAA and colleges in general? How effective do you think John Oliver’s challenging of the status quo power held by media and college athletics programs will ultimately be, especially given the millions of dollars made by television, cable, and radio networks that cover college sports?
4. Do you believe Marshall Soules is correct in saying that President Bush’s post-911 speech (seen on various mass media) was monological? Why or why not? And which decoding strategy (as identified by Hall) do you think was best facilitated by the live, mass-mediated coverage of his speech? To what degree do you think this decoding strategy affected the persuasiveness of the president’s message?
5. In the article “Why Do (We Think) They Hate Us” by Gilmore, Meeks, and Domke, the authors write (on page 703), “…when journalists cover instances of manifest anti-American sentiment, they turn to official sources and political leaders for their interpretations. In this process, one of the key communication decisions by politicians and journalists is how to assess cause and effect for this societal concern (research cited). Such assessments for national problems in particular often spur accusations of blame, because someone or something–rather than the nation’s mythic ideals–must be at fault. Such attributions of blame, Iyengar (1991) suggests, serve as “powerful psychological cue(s)” for public opinions and attitudes, and politicians and journalists work hard and strategically to craft their words for such moments (more research cited). In such a context, who gets blamed is contested space.
What is the significance, and what are the potential implications of their statements here, if true?
Homework 1: Literary Artistic Biography Topic：E. M. Forster Howards End
Part of the directions for paper #1 state: You will be required to use four sources in your research. One source must be at least one primary text i.e. a novel, film, painting, performance, or poem. The second and third sources must be from either a book of criticism or an article from a literary database. The fourth source maybe from the internet, but cannot be fromWikipedia, an online encyclopedia, or personal blogs.
Part 1
Part 2
General Instructions:
describe the role played by Ishikawa Kahoru in the great shikowika in Japan
Between the earlier literature and the work of the eighteenth century it is clear that the letter and the sermon are two distinct genres of early American writing. The letter establishes an intimacy between the writer and the reader, while the sermon (and we can view Thomas Paine’s work as a sermon, of a sort, and certainly the work of David Walker) is meant to bring a large population into a shared communal experience.
Consider the pieces included in “Letters between John and Abigail Adams†and then the sermon-like works of Paine and Walker. Find specific phrases the authors are using to establish trust with their intended audience. How do these passages help establish a connection?
Next, it is recognized in the introduction to Benjamin Franklin’s work that he “is, on the one hand, the embodiment of the Age of Reason, and yet, on the other hand, he is decidedly modern, a masterfully agile performer of parts who (in the words of one critic) ‘envisaged the process of what might be called self-creation as the conscious playing of a series of calculated roles’†(293). The Autobiography is also widely recognized as the first great American prose narrative.
One of the elements of the work’s greatness is exemplified by specific storytelling techniques. Of these techniques, we see Franklin organizes his writing partially in the letter-form. Consider the tone of The Autobiography and the thoughts in “Benjamin Franklin Slept Here.†What does omission of certain details do to the story itself? Does it make it less true? Why or why not?
Finally, in your opinion, which of the three forms studied in this discussion post (letters, sermons, autobiographical narratives) is the most effective and why?
Your initial post should be at least 300 words in length.
Imagine that you have decided to open a small ice cream stand on campus called “Ice-Campusades.” You are very excited because you love ice cream (delicious!) and this is a fun way for you to apply your business and economics skills! Here is the first month’s scenario–you order the same number (and the same variety) of ice creams each day from the ice cream suppliers, and your ice creams are always marked at $1.50 each. However, you notice that there are days when ice creams remain unsold but other days when there are not enough ice creams for the number of customers.
Use your knowledge of the factors that cause shifts in demand, and in a multi-paragraph essay, provide at least three reasons why ice cream sales fluctuate in this manner. (Apply only the factors you think are applicable to explaining this scenario.) Now assume that a month later, the school allows a competing student the right to sell ice creams on school property. (The number of students on campus remains largely unchanged.) What do you think will happen to the price of ice cream at your campus? Explain in detail.
Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.
The instruction will be uploaded. The director I chose is Kathryn Bigelow. You don’t need to worry about voice part. Just power point. There also are two example that you can take a look. Let me know if you need anything more.
describe this picture in a page and half
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