Log in to the blackboard and finish 1-1 Discussion, 1-2 Short Paper: Background Research Sources and Meth ( learning modules-module one)

ID: pengcheng.hu

password: 02031995

Professor is general manager – need to tell her what we need to restock in the inventory

Review data – check link to national fed.

What must be stocked to get revenue?

$9.1 billion revenue

Look at two different years to view the trends

Analyze data for form opinion

Two pieces of data

Include a chart or graph contains same information I am describing in the text

Letter should be only one page… SINGLE SPACE and chart goes in the body… this is a draft.

Don’t forget the excel

Check attachments and thoroughly complete all requirements. Slack me if you have questions

Principles of Business Management Week 4 Assignment

BCG Matrix

Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company. Your paper should be a minimum of 500 words.
The requirements below must be met for your paper to be accepted and graded:

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
• Use APA style.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.

The reading provided for this assignment:

Principles of Business Management

Week 4a Lecture

Analyzing Market Share / Market Growth Through BCG Matrix

During this lecture, we will discuss market growth and market share through use of BCG Matrix.

The BCG Matrix, also known as the Boston Matrix, provides a useful way for organizations to see the opportunities that are open to it, as well as helping it think where it can best divide its resources so it can maximize its future profits. The BCG Matrix was conceived by the Boston Consulting Group sometime in the early 1970s, and was developed to be a clear and easy way to help organizations decide which areas of their operations they should designate their available resources to such as manpower, cash, and time.

Let’s begin by defining market share. In simple terms, an organization’s market share is the percentage of the overall market that your organization is serving, and is usually measured in terms of cash flow or product volume. Basically, the larger an organizations market share, the larger the segment of the market they control. The matrix presumes that if an organization has a large share of the market they will be making a profit.

Let’s now define market growth. In simple terms, market growth is a measure of a particular market’s appeal. Markets that experience large growth are usually the ones where the overall market is increasing and it is relatively simple for organizations to increase their profits. On the other hand, a low growth market can be a challenge for organizations to increase their market share as well as their profits.

The BCG Matrix was developed with four distinct categories which we will briefly discuss below.

• Dogs – organization has low market share as well as low market growth, which makes it hard to be noticed. They don’t have the cash flow of some of the larger organizations which can make it challenging for them to turn a profit. Because the market growth is low it is going to be a challenge for the organization to become profitable.
• Cash Cows – organization has a high market share but low market growth. The company may be well known which can make it easier to attract attention and pursue new opportunities. The business should only exert a low level of effort to expand due to the fact that the market is not growing and expansion opportunities may be limited.

• Stars – organization has a high market share and high
  market growth. They are usually very well established and
  known and are continuously growing. There are always opportunities for growth here and the organization should work to achieve them.
• Question Marks or Problem Child – organization has a low market share and high market growth. They are usually opportunities that no one in the organization knows how to handle. They might not be generating as much cash flow as they’d like right now due to their low market share, however are in high growth markets and have the potential to make a larger profit.

This assignment will allow you to demonstrate your understanding of training and developing employees.

1. Discuss the steps in the training and development process and why each should be included.
2. What should trainers keep in mind if they want to make it easier for trainees to understand and remember material that is taught?
3. Briefly describe the precautions employers should follow to prevent legal problems relative to training programs.
4. Discuss the concept of management development, giving examples of the types of training that can be used for management development.
5. Describe the basic categories of assessing learning outcomes.

RESOURCES TO CONSIDER:

• Internet resources
• The Wall Street Journal
• Business magazines

Acceptable length: Short answer–one paragraph for each question. To get a top score, your work should: be error-free, include strong content material, and lastly >>NO PLAGIARISM WILL BE ACCEPTED!<<