Power-Point-12-Slides-Pricing-Strategies

As the marketing manager of a large, national, and geographically dispersed organic food store chain, you are to create a

marketing PowerPoint presentation that identifies the strategic decisions you must make in the areas of price and

promotion. In this presentation, you will research and provide pricing examples that compare and contrast various factors

that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy

pricing, psychological pricing, and promotional pricing.

You should further explain the ideas and/or graphics represented on the slides by using the slide notes feature.

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must

be cited and referenced.

Your presentation should be at least 10 slides in length, not counting the title and reference slides.


Health spa launching a new weight loss treatment, health and medicine homework help

My portion of this assignment is the introduction. Posted below is all relevant information needed for this introduction. Please include a reference. Thanks

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

  • Health spa launching a new weight loss treatment
  • Insurance company launching a new medical product for the exchange
  • Hospital system launching a new diabetes program
  • Medical device manufacturer launching a new metal alloy prosthesis
  • Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:

  • Differentiate between the types of communication that could be used when marketing to different generations.
  • Describe how you will use an integrated campaign to reach your target audience.
  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Here is the template created for strategy:

WWF International Communications Department

Programme/Project Communications Strategy Template

How to get the most out of this template

Please use this template to develop your Programme/Project communications strategy. Simply delete the existing guideline text and fill in the sections listed below.

Whether you communicate to external or internal audiences – or both, this template will help ensure that all key elements of a communications strategy are captured.

1.Current Situation/Background

Before you map out where you want your communications strategy to take you, you need to find out where you are now.

What has been accomplished so far from a communications point of view? How effective have previous communications been?

2.Overall Programme/Project Objectives

This communications strategy must support your specific Programme/Project objectives. Use this section to list your key Programme/Project targets.

3.Communications Objectives

Use this section to list your external and/or internal communications objectives. What do you hope to achieve as a result of your communications activities? How can communications activities help you achieve the Programme/Project targets you’ve listed above (section 2)?

Clear, specific, and measurable objectives are key to the success of any communications strategy. When setting these objectives, whether your communications will be external (i.e. targeted at consumers, government and business decision makers…etc) or internal (WWF Network/consultants/partners), or both, you should:

  • be realistic within the timeframe, budget and resources
  • ensure the objectives are measurable

The following are examples of communications objectives:

  • Build awareness of a project among a wide but defined group of audiences and user groups.
  • Secure the commitment of a defined group of stakeholders to the project aims.
  • Influence specific policies or policymakers around key aspects.
  • Encourage participation among researchers or partner bodies.

4.Target Audience

If you’re targeting an external audience – who do you want to get your message across to? Be as specific as possible:

  • Who will best help you achieve your goals?
  • What demographic groups are you trying to reach?
  • What do you know about the best ways to reach them?

Target audiences should be described in terms of:

  • current behaviour
  • level of awareness
  • level of knowledge
  • preferred methods for receiving information
  • motivations/barriers to hearing and believing/accepting the information.

The more refined the target audience description, the more precise and effective your communication will be. Broad descriptions such as the “general public” are less likely to lead to a successful communications campaign than a tightly defined target. The more thoroughly you understand your target audience(s), the higher the probability of communications success.

Primary Target Audience – These are the key persons/groups you communicate to directly.. You can have more than one primary target audience.

For example: Parents, particularly mothers of children aged 0 – 6 years.

Secondary Target Audience – people of less importance who you wish to receive the communications campaign messages, people who will also benefit from hearing the messages or people who influence your target audience now or in the future.

If you’re targeting an internal audience (i.e. WWF Network for example) – which individuals, teams or departments do you need to reach within the organization?

For more information about target audiences, please see the Publishing Guidelines on Connect:

http://intranet.panda.org/documents/document.cfm?uNC=08887440&uFolderID=4291&uDocID=10849

Unit 6 Paper

As you have learned throughout your courses, adherence to ethical principles is paramount in the field of psychology. However, many psychological experiments of the past would not be allowed under today’s standards.

Choose an influential experiment in the field of psychology that violated present-day ethical guidelines. The following website (Mental Floss, 2012) may be useful in choosing a study, but you may also choose one that is not listed there: http://mentalfloss.com/article/52787/10-famous-psy….

Briefly describe the study. Then, taking into consideration the Ethical Principles of Psychologists and Code of Conduct (American Psychological Association, 2002), discuss at least 2 guidelines that were violated and how. Describe how violating these guidelines was or could have been harmful to participants.

Given your knowledge of ethical guidelines, re-design the experiment you chose so the same hypothesis could be addressed in an ethical research study.

In all sections of your Assignment, particular attention should be paid to the General Principles (http://www.apa.org/ethics/code/index.aspx?item=3) and standards for research (http://www.apa.org/ethics/code/index.aspx?item=11) in the ethical code. Some concentration areas also have their own ethical code, and this should be referred to as well.

Addictions: http://www.naadac.org/code-of-ethics

I am a student who is studying addictions so right above is the code of ethics you are going to want to go with for this paper.

Your paper should be 3–4 pages, not including the title page and reference page. It should include an introduction and conclusion, and you must use at least 3 academic references to support your ideas. References must be in APA format, including in-text citations and a reference list.

References

American Psychological Association. (2002). Ethical principles of psychologists and code of conduct. Retrieved from http://www.apa.org/ethics/code/index.aspx?item=1

Mental Floss. (2012). 10 famous psychological experiments that could never happen today. Retrieved from http://mentalfloss.com/article/52787/10-famous-psy…

Above where you see the references this is what the references should look like when you do put your references down for this paper. It must be written in APA style and please follow all the directions for this assignment. Below I have copied and pasted the rubric for this assignment please go by this so that the paper is done the right way and what the professor is looking for. Remember to write in in APA style thank you.

Unit 6 Project

Grading Criteria

Points

Possible

Points

Earned

Content

Describes an influential study that violates present-day ethical guidelines.

35

Discusses at least 2 ethical guidelines that were violated and how.

35

Describes how violating these guidelines could have been/was harmful to participants.

35

Designs a study to address the same hypothesis in an ethical research manner, noting how the violated guidelines are now ethically addressed.

45

Writing

Structure:

Paper includes a title page, introduction with thesis statement, conclusion, and in-text citations and reference page using APA style.

Paper is appropriate in length (body of the paper should be 3-4 pages, not including the title page or reference page).

Paper includes reference to at least three academic sources.

15

Mechanics:

Paper uses Standard American English including correct grammar, spelling, and punctuation, and complete sentences and paragraphs.

Paper is free of typographical errors.

Paper includes a highly developed viewpoint and purpose.

Paper demonstrates superior organization; communication is highly ordered, logical and unified.

15

Total

180

An explanation of the points earned, as well as where the assignment could be strengthened will be included with your grade.

What-is-the-slope-of-a-line-parallel-to-the-line-x-5-

What is the slope of a line parallel to the line x = 5? Please explain how you arrived at your answer.

1 Page Writing

1 Page writing, double spaced. Write each point individually. Look at the instructions at the bottom.

The topic is about American Academy of Health Behavior (AAHB)

-Established in 1998

-Mission is to advance the practice of health education and health promotion through health behavior research

Instructions:

1-ldentify the mission and vision of the organization

2-Think of a behavior that health education can help change (ex. Condom use or regular physical activity)

3-Choose a target population for whom this behavior would be most relevant

4-How can the your selected organization help to address the behavior change? Look at the organization mission and vision statements and their current programs. (paragraph form)

No reference required

please do paraphrase to the following questions

please do paraphrases for the following questions and answers. Note: the accounting terms must be the same and the meaning.

1. The Improper payments made by the APC occurred during the time frame that Andrea Jung served as Avon’s CEO. Was she “responsible” for those payments even if she was unaware of them? Why or why not?

In a sense, Andrea Jung as CEO should be held responsible for those payments even if she was “unaware” of them. Both of Jung’s parents were born and raised in China, and I am sure Jung is very aware of the culture and how they do business in that country. As stated, she is a smart woman, especially when it comes to marketing and international business. Going into this market penetration strategy for China, she was well aware that Avon is a direct selling business and in 1998 the Chinese government had outlawed the “direct selling” of merchandise. It seems as if her bias and personal ties to the Chinese culture got in the way of her ethics. She knew that this market was not going to be successful for Avon since they ban what their whole company is based upon, yet she decided to go forth with the strategy. In the case study, it states Jung was willing and convinced to do anything to maximize their sales in China, even if it means to regain direct selling in the country. Jung created a “Direct Selling Task Force” for Avon Products China (APC), which she became very attached to. Jung became personally involved in Avon’s goal of convincing the Chinese government to lift its ban on direct selling. She even travelled to China to personally meet with high-ranking Chinese government officials to discuss the issue with them. So while she says she had no clue, Jung definitely was aware of the cultural ways and how bribes were a norm. She was very involved and therefore knew what was going on. We believe she is responsible, as her actions speak volumes.

2. Identify the role and responsibilities that an internal audit staff typically assumes in a company’s internal control system.

An internal audit staff assumes some very important roles and responsibilities. They can be found in audit section 322. The section lists the responsibilities of “providing analyses, evaluations, assurances, recommendations, and other information to the entity’s management and board of directors.” One important responsibility the section discusses is the monitoring of an entity’s controls. Watching a business’s controls take place is one of the most reliable ways to confirm that they are working properly. This will also give the auditor a better understanding of the internal controls and how they work. They will then review the effectiveness and efficiency of the internal control system. If the system is not effective they can make recommendations on how to improve the internal controls. One very important responsibility that would have gone a long way in the Avon case is to make sure the company is complying with all relevant laws and regulations. It is up to the internal auditor to make sure the company is not breaking any laws.

3. The IMA Statement of Ethical Professional Practice identifies four ethical standards, three of which are competence, confidentiality, and integrity (see “Ethics Center” on IMA website). Relying on those three ethical standards, evaluate the conduct of Avon’s internal audit staff during the company’s initial investigation of the questionable payments made by APC.

The first ethical standard the IMA identifies is competence. The IMA defines this as maintaining professional leadership and expertise, performing duties in accordance with relevant laws, and providing accurate decision support information. There were some instances where Avon failed to meet the competence standard. Part of the competence standard states that the internal auditor must provide decision support information and recommendations. During the investigation the case does state that remedial measures were discussed and recommended, but they were never implemented. It should have been on the internal auditors to give detailed recommendations. The case also mentions that they failed to devote adequate funding, staffing and resources to Avon China. This is a huge lack of competence and shows poor professional leadership.

The next ethical standard the IMA lists is Confidentiality. The IMA defines this as keeping information confidential except when disclosure is required, informing all relevant parties appropriate use of confidential information, and not using confidential information in an unethical or illegal way. The internal auditors at multiple times discovered that their was questionable payments occurring. These payments continued and the internal auditors new that they were continuing. The were instructed to keep this information and not inform the required parties. The CEO at the time Andrea Jung did not end up hearing about this until a year later.

The third ethical standard mentioned is integrity. The IMA defines integrity as mitigating conflicts of interests, communicating with business associates to avoid conflicts of interest, refraining from conduct that would be unethical or discredit the profession, and contribute a positive ethical culture. One problem found in this case involving the integrity of the internal auditors was their response to the legal staff. The internal auditors should have known that the legal staff was trying to cover up the questionable payments that were occurring. This can easily fall under supporting an activity that could discredit their profession. They blindly followed the legal department’s conclusion that the FCPA is not under the scope of internal audit.

4. Do you agree with Avon’s corporate legal staff that the potential FCPA violations were a legal issue and not and internal audit issue? Explain

We do not agree with Avon’s legal staff when they say that this is a strictly legal issue. Although it is a legal issue because Avon’s actions violated the FCPA, it is also a internal audit issue because the internal audit team should have recognized that this money was being paid out. In a sense, this all stemmed from the internal audit team disregarding notices and warnings that there was potential FCPA violations happening in their Chinese subsidiaries. If they reported it right away, it would have not only been the right thing to do, but also could have mitigated the risks of it becoming a large legal issue. The internal audit team is responsible for flagging and reporting such issues, not sweeping it under the rug until it blows up into a large scandal.

5. The COSO internal control framework identifies five components of an entity’s internal control. Which, if any, of those five components of Avon’s internal control were flawed? Explain. If there were multiple flaws in Avon’s internal control, identify which one you believe was most serious and defend your choice.

– Information & Communication: This area of Avon’s internal control was flawed because after uncovering that they payments were in fact being made to Chinese government officials in 2005, Avon’s global internal audit staff thought about offering training to employees regarding the provisions of the FCPA, but it was never implemented due to budgetary limitations. Thus, Avon knew what was going on and they never took measures to inform their employees that their practices might be acceptable in their home country, however working for a U.S. Company, those bribes were not allowed.

– Monitoring: In December 2006, Avon’s global internal audit staff completed some follow-up work regarding this matter and discovered that the same questionable activity was still taking place. There was no monitoring or evaluations that the deficiencies within the internal control were changed to legal practices.

– Control environment: A major feature of this component is demonstrating a commitment to integrity and ethical values. This is this most serious flaw in Avon’s internal control because this encompasses all of the above internal control flaws. Avon discovered that there were illegal bribes being paid to Chinese government officials, thought about informing their employees that is was unacceptable but then chose not to, and finally was surprised when the bribes continued for another year. Nowhere in this situation was integrity expressed as they let their employees continue illegal practices they had no clue violated FCPA. Ethics were also completely disregarded after the company willingly allowed for the bribes to continue after discovering they were happening on two separate occasions.

1. The PCAOB’s Interim Standards identify auditor’s responsibilities when addressing the possibility that fraud has materially impacted a public company’s financial statements. Identify in bullet format the key instances in which the L&H auditors apparently failed to comply with these responsibilities during the 2005 and 2006 Locate plus Audits.

” The L&H auditors failed to conduct professional skepticism when they received the allegations of fraudulent transactions between their client and Omni Data. In the report by the SEC, they stated that the auditors had failed to adequately test the revenue from Omni Data, failed to obtain competent evidence that backed their opinion, and failed to assess the risk of material misstatements of these allegations (Knapp, 2010). When the auditors sent letters of confirmations they received an undeliverable notice. Later, they received the confirmation letter signed with no exceptions. They also were not a part of an online database that logs all the companies in that area where Omni Data was allegedly from. This should have prompted a more scrutinized audit test but instead they used confirmation letters and letter of representations from management as sufficient evidence to validate the transactions.

” The auditors also did not perform substantive testing on the large number of receivables. The auditors tested revenue from other channel partners by comparing amounts billed and recognized revenue to usage logs. If the company who had paid the royalties had not had any usage it would be a red flag. However, these tests were not performed to Omni Data which accounted for 75 percent of the company’s receivables. Even the fraud risk assessment form was left blank in the 2005 audit.

” L&H partners audit partners, Wood and Howley, had received allegations from a former board member and although these allegations were brought to the company’s audit committee, the concern about the company’s management team committing fraud was not. Communication between the audit managers and the audit engagement group and to the client is vital to conducting an audit because it can result in the discovery of misstatements or fraud (Bobek, Daugherty, & Radtke, 2012).

2. What is the purpose of predecessor-successor auditor communications? Which party, the predecessor or successor auditor, has the responsibility for initiating those communications? Briefly summarize the information that a successor auditor should obtain from the predecessor auditor.

The purpose of predecessor-successor auditor communications is to ensure that the prospective auditors receive all the relevant information before accepting the audit client. This will help them determine the risk level of a client, will help them determine whether they can conduct the audit, and help them determine whether they are willing to take on the risk (V.P., 2016). It also assists the prospective auditors in the planning process of the audit. Because it is helpful for the successor, they are the ones that should initiate contact with the predecessor. However, the successor must ask the audit client for permission.

The successor audit firm should request to know the reason that the predecessor is no longer the prospective client’s auditor. In the case of LocatePlus, their predecessor auditors resigned because they were too high risk. In the resignation letter, the predecessor audit firm had concerns about the timeliness of information they received and the reliability of the management representations. When the predecessor auditors sat with the successor auditors they mentioned that it was difficult attaining the information required of the client’s management team. They also emphasized that management was contradictory in the facts they gave and provided items like unsigned contracts to them as audit evidence. Thus, the successor audit firm should also gather information that may put into question managements integrity, any disagreements with management over accounting practices, and any communication that involves fraud or internal control issues (V.P., 2016).

3. What are the primary responsibilities of a “concurring partner” under current U.S. auditing standards?

The concurring partner reviews the judgements made by the engagement team and is responsible for approving the judgement. They conduct another level of analysis to make sure the audit and the conclusions followed GAAP and auditing standards. The concurrent partners review the quality of the audit and thus must be competent, independent, and must practice objectivity (PCAOB, n.d.). The concurring partner must evaluate the judgments including the substantive testing to high risk transaction and account balances, review audit differences, and evaluate the judgements made on the materiality of identified misstatements (PCAOB, n,d). They are also responsible for reviewing the opinion and evaluating the engagements team’s independence and engagement strategy. Concurring partners should also ensure that no matters of concern have remained unresolved.

4. What is the nature and purpose of a “letter of representations”? Comment on the quality or strength of the audit evidence yielded by a letter of representations?

Under Auditing standard 2805, The letter of representations is a requirement of the independent auditor to obtain a written representation from their client’s management (PCAOB, n.d.). This is necessary to make management teams accountable for the audit evidence and documentation that they present to their auditors when they are testing the reliability of the information on the financial statements. These statements can be written or oral. This letter does not substitute the audit testing that auditors must conduct to have a reasonable, basis for their opinion. In fact, when these representation letters reflect that management believes that there is a low likelihood or no knowledge of fraud, an auditor can be motivated to find contradicting evidences to the views and to perform professional due care (Harding & Trotman, 2017). It is the duty of an auditor to trust their client so that they do not offend them but to verify everything that is claimed. Thus, an auditor must perform professional skepticism. The written letter of representation usually just confirms representations about data on the financial statement given to the auditors. It assures that management acknowledges that the financial statements are represented fairly in accordance to GAAP and that the information presented to the auditors is true. It prevents from being a misunderstanding between the auditors and the company.

In the case of LocatePlus, the auditors were accused by the SEC of highly unreasonable conduct. They were accused of not adequately performing tests on Omni Data’s relationship to LocatePlus. Because there were allegations against the transactions from someone who was involved with their client before and their predecessor audit firm has warned them about their concerned of this customer, the auditors were requires to performs professional skepticism with high scrutiny. This would have meant to further test the revenue just as they had other revenue streams instead of allowing a confirmation letter from Omni Data and a letter of representation by LocatePlus’s management team to serve as sufficient document evidence. Unfortunately, the management team had been the people that created the fictitious company to inflate operating revenue. In the book of Romans, it states “For such persons do not serve our Lord Christ, but their own appetites, and by smooth talk and flattery they deceive the hearts of the naive” (Romans 16:18). The management teams of LocatePlus did just that, created a company and even generated cash transfers to deceive the auditors. When L&H partners became their auditors, they lied about the legitimacy of the company and knowingly gave the auditors fictitious contracts and letters of confirmations. They also signed the letters of representations claiming that they had no knowledge of Fraud. By doing so, they went against the teaching of the Lord and served their money hungry appetite

Week 4 Consumer Price Index introduce students to the U S Department of Labor s Bureau of Labor Statistics

Purpose of Assignment

This assignment will introduce students to the U.S. Department of Labor’s Bureau of Labor Statistics (BLS) data and provide students with the skills to calculate inflation and interpret the Consumer Price Index (CPI). Note: The BLS is the primary source of information on inflation, but their data is re-posted in other sources, such as the St. Louis Federal Reserve FRED site, among others.

Assignment Steps

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.

Use an internet search or the University Library to locate information on the Consumer Price Index (CPI). Internet sites you might find useful include the Bureau of Labor Statistics (BLS) and the Federal Reserve of St. Louis FRED web site although you are allowed to use other sources.

Develop a minimum 700-word analysis of inflation by including the following:

  • Choose a product or service you currently consume/use, such as apparel or educational services, that is included in the CPI’s “market basket.” Find the annual CPI index numbers for your chosen good or service for the years 1995, 2005, 2010, and 2015. Enter those index numbers in an Excel® file and calculate the percent change (inflation rates) in those index numbers from 1995 to 2005, from 1995 to 2010, and from 1995 to 2015.
  • Analyze the trends in overall inflation over the last five years and whether your income has kept pace with inflation. How has inflation over the last five years affected you and/or your family?
  • Discuss how a business manager, such as a human resources manager, might use CPI statistics.

Cite a minimum of three scholarly, peer-reviewed references.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment

Neuronal-Communication-

Neuronal Communication

Associate what you have learned about theory in comparison to the case study and reflect on it.

you will complete interactive case studies and be asked to associate what you have learned about theory in comparison to the case study and reflect on it.

Each time you have completed a case study, click on “Create Journal Entry” above to post your reflection. Each reflection should include BOTH of the following:

  1. A comparison of what you have learned from the case study to related theories you have studied this week.
  2. A comparison of the case study to your nursing practice, giving one or two examples from your nursing experience in which you might have applied a particular theory covered.

Your reflection should be a minimum of five to six paragraphs.

No Cover page or Reference page is needed.

No citations needed- you are getting the theory discussion from your required reading for the week.

Therefore- Your grade will reflect 2 components as listed above. So be sure to include #2- a comparison to your practice in your response, giving an example of how that theory/theories relate to your practice setting!!!

Please watch the following video on what an Appreciative Inquiry Interview is and how to do it.

The assignment for Friday is to watch a 6 minute video that describes the appreciative inquiry approach to doing the interview for the aim2flourish project. The assignment also asks you to answer three easy questions based on the video. After watching the video answer these three questions:

How to Do An Appreciative Inquiry Interview. ( )

1) What do the words “appreciative” and “inquiry” mean in terms of this approach to interviewing?

2) What is the difference between conducting an appreciative inquiry interview and a more traditional interview?

3) What does the video say is the most important quality you, as the interviewer, can have for conducting an appreciative inquiry interview?

The essay should 4-5 pages. Thanks.