Target Markets- MKT571

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***ORIGINAL WORK ONLY

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

(Starbucks)

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
    • Primary Research
    • Secondary Research
    • Consumer Analysis
    • Customer Profile
    • Continuous Consumer Monitoring & Research
    • Environmental Scanning
    • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
    • Current Opportunities
    • Potential Future Opportunities
    • Current Threats
    • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Materials

Copyright 2013 by University of Phoenix. All rights reserved.

Research briefs. I ONLY NEED ONE BRIEF.

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This activity combines the research and discussion for module four. This means that you are expected to do some additional research on the topic before you can post to the forum.

Tensions over the Nile waters are not new. The Blue Nile which originates in Ethiopia supplies most of the waters in the Nile. However, Egypt consumes the vast majority of the Nile waters. Recent tensions between Egypt and Ethiopia (but also involving Sudan and South Sudan) have been around the construction of The Grand Renaissance Dam. While Egypt was in the middle of the uprising, Ethiopia announced the construction of the dam. Once complete, the dam will be much larger than the Aswan High Dam which we covered in this module. Ethiopia is determined to continue the construction. Egypt is determined to stop them.Below are two resources with information on these tensions. Review at least one of these resources. Find and review at least one additional resource on the tensions surrounding the construction of The Grand Renaissance Dam. When you feel you have enough information on the tensions, weigh in on the discussion forum: Which country between Egypt and Ethiopia has a stronger case? This question requires you to be familiar with the main points put forth by each country, carefully reflect on the information you have and take a stand on the issue.  Your own post should comment on what others in the class have said, clearly state your stand on the issue and provide your reasoning (support your stand). Your post should incorporate links to the additional resources (at least one) that you reviewed for this activity.

resource: http://news.nationalgeographic.com/news/2013/09/130927-grand-ethiopian-renaissance-dam-egypt-water-wars/

film: https://www.youtube.com/watch?v=KnMuhjHBZHM#t=11

  1. Research briefs 

    I expect you to write research briefs in a professional, scientific and analytical manner. They should not be reflections or emotional responses. Research briefs are similar to the writing you might do in a short paper; they should have a thesis, a well-developed argument and a conclusion. You will be graded based on the quality of your writing. Some of the prompts will ask for your opinion. Your opinion should be backed by facts and citations. Research briefs should have a minimum of two professional references (journal articles, reports from national or international agencies). Each research brief should be about 500-600 words long. I ONLY NEED ONE BRIEF.

    1. Each post should begin with a clear thesis statement; posts that do not do so will not receive full credit. It should be very clear from your post that you have covered the course material relating to the topic you are writing on, otherwise you will not receive full credit. All posts must be free of spelling or grammatical errors; any post with errors will not receive full credit. In some cases, I will provide a question to direct your ideas. In other cases I will ask you to respond to what was most important to you. If you rely on a publication other than the one the discussion is based on, you must provide a citation (following APA).  

pick a film from the listed options.

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1-The Sum of All Fears (2002)

2-Black Hawk Down (2001)

3-Zero Dark Thirty (2012)

4- Restrepo (2010)

minimum 7 pages, not including title page and reference page.

analyze the film in relation to the study of International Relations. Ensure that you relate back to topics of interest that we covered (or will cover) in the course including but not limited to realism, liberalism, constructivism, foreign policy, war and conflict (causes of, morality of, nuclear war etc.), terrorism and political violence, international law, international organizations (UN, regional organizations, NGOs, IGOs), human rights, economic issues, international trade, climate change, global health , and/or globalization. In writing this assignment, ensure that you provide a brief summary of the film. With this in mind, please ensure that you do not merely provide a summary of the film. You should probably only devote 2-3 paragraphs of providing a summary of the film. In addition, please be sure to respond to the following questions:How does the film speak to international relations, government, and politics? How does the film relate to the course readings? What type of theories identified in this course can you identify in this film (realism, liberalism, constructivism, Marxism, feminist)? Does the presentation of these concepts in the film parallel your understanding of the concept from the information learned in this course?

Select your final project topic and Defend your choice of topic in 500 words or more.

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Select your final project topic. It must be unique. It should be a high level topic related to this course. Pick a topic that you will learn something from or that will be useful in your work. It must be specific not generic.

You must also respond to two of your peers’ proposals. Help them make a better more focused more interesting presentation.

Defend your choice of topic in 500 words or more. Include at least 3 expert supporting quotes surrounded by quotation marks and cited in-line. Provide an annotated reference list at the end. Annotations consist of two paragraphs of at least five sentences each about each of at least five references. The first paragraph should summarize the content of the source and the second are your thoughts or reflections about the source.

Public health informatics- In a Word document, Write 600-800 words in an essay style answer to respond to the following question:   * Public health informatics is emerging as a new and distinct specialty area in the global scenario within the broader di

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In a Word document, Write 600-800 words in an essay style answer to respond to the following question:

  • Public health informatics is emerging as a new and distinct specialty area in the global scenario within the broader discipline of health informatics. The potential role of PHI is the use of information science and technology for promoting population health rather than of individuals. Discusses the scope, the limitations, and future perspective of this discipline in context to Saudi Arabia.
  1. Support your writings by at least 3 references (APA style)
  2. You must use the attached cover page on your submission.
  3. Proper formatting, correct referencing and cover page will carry a mark

Important note:

No copy

No p

please select the one article and write accordingly with the headings

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Hameri, A. P., & Weiss, L. A. (2017). The impact of acquisitions on inventory performance. Journal of Advances in Management Research.

Knittel, E. M., Berdugo, J. D., Cheevavichawalkul, K., & Imbach, M. (2019). The Lafarge-Holcim merger negotiations. European Journal of International Management, 13(5), 612-636.

Nelson, T. (2018). Mergers and Acquisitions from A to Z. Amacom.

Ray, K. G. (2010). Mergers and acquisitions: Strategy, valuation, and integration. PHI Learning Pvt. Ltd.

Straub, T. (2007). Reasons for frequent failure in Mergers and Acquisitions: A comprehensive analysis. Springer Science & Business Media.

Headings

Clearly state what the article is about and its purpose

● How the article and/or author(s) support your argument(s)

● Most important aspects of the article

●Any findings and conclusions

● Approximately 200 to 300 words in length

● Include the article “Abstract” in your posting (your summary should be original)

● “IMPORTANT” – Include the reference for the article in APA format

Why is the identification of favorable and unfavorable variances so important, accounting help

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Why is the identification of favorable and unfavorable variances so important to a company? How can the identification of the variances help management control costs. Please explain.

________________________________________________

As you are considering the flexible budgeting topic of the week, it is important for you to look at this analysis as a significant contribution to the management of the company.  Knowing what the bottom line profit or loss is important.  But what is more important is to understand how your actual results varied in terms of units sold versus how the actual cost of each unit differed from the budget.

Please read the notes because it has an excellent example that will help you.

Do you have an example that you can share?  Sometimes that’s the best way to answer the question. 

EEO Complaint Process

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Search the following key terms: discrimination complaint process, litigation process, mediation process, and dispute resolution.

John identifies as a Hispanic employee in a private sector organization. He is regularly called an “idiot” by his supervisor. The supervisor has hardly ever called non-Hispanic employees derogatory names. Finally, the supervisor starts calling John an inflammatory name that is known to be derogatory to Hispanics. John now finds his work environment intolerable though his supervisor has no intention to demote or fire John for any reason. John, however, wants to file a discrimination complaint against his employer. He went to his HR department first, but was dissatisfied with their lack of help.

Prepare a 700- to 1,050-word paper written in the third person voice in which you analyze and explain the discrimination complaint and civil litigation process as it would potentially apply to John and his employer.

  • What are the elements of a hostile work environment harassment claim?
  • Can John potentially satisfy the elements of a hostile work environment harassment claim?
  • Does his employer have any defense for the supervisor’s conduct?

Identify whether John can make a prima facie case of hostile work environment by identifying the elements required to bring a cause of action for discrimination.

Explain how the complaint process begins with the Equal Employment Opportunity Commission (EEOC) and proceeds with a right-to-sue letter through the civil litigation process from the state level up to the U. S. Supreme Court.

Include a discussion on Title VII of the Civil Rights Act of 1964 and other relevant aspects addressing discrimination complaints and disputes in the workplace.

Format your paper consistent with APA guidelines, including using headings to appropriately signal topics to keep your document organized.

Use a minimum of three different in-text citation sources within your paper, and properly identify them in your References page. Any laws and legal cases used in the body of your paper must also be included in the References page.

DQ1 Responde (Thereza Ortiz)

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Please respond to the following post with a paragraph. Thank You!

The process of developing the standards of nursing practice include the 11 members of the Colorado Board of Nursing and the Nurse Practice Act. As detailed in Dynamics in nursing, each board of nursing has police power to protect the public from harmful nursing practice. The board’s primary objective is to serve the public, not nurses (Green, 2018).


Supported by the American Nurses Association, the Oncology Nursing Society (ONS) is a professional association that is dedicated to the excellence in oncology nursing care. Since its official incorporation in 1975, ONS has become a leader in cancer care, and advocates for oncology nurses at the national level (2018).

A central line-associated bloodstream (Clabsi) is a serious complication for the immunocompromised cancer patient. This is how a cancer patient receives treatment, whether its chemotherapy or a lifesaving blood transfusion. If it becomes infected this could mean their life is in jeopardy.

According to the Clinical journal of oncology nursing, infection risks associated with long-term CVCs in patients with cancer relies on meticulous line care. The nursing standard of care for a central venous catheter includes, (yet not limited to) scrubbing the hub, minimizing line accesses, optimizing line flushes, the use of alcohol- or antibioticimpregnated caps, and timely removal of lines (Weingart & Hsieh et al.).

References

About ONS. (2018, May 09). Retrieved October 15, 2018, from https://www.ons.org/about

Green, S. (2018). Dynamics in Nursing: Art and Science of Professional Practice. Advancing Professional Standards. Retrieved from https://lc.gcumedia.com/nrs430v/dynamics-in-nursin…

Weingart, S. N., Hsieh, C., Lane, S., & Cleary, A. M. (2014). Https://cjon.ons.org/cjon/18/3/standardizing- central-venous-catheter-care-using-observations-patients-cancer.

Clinical Journal of Oncology Nursing, 18(3). Retrieved October 15, 2018, from https://cjon.ons.org/cjon/18/3/standardizing-central-venous-catheter-care-using-observations-patients-cancer/html/full.

FIN/571 Week 3 Discussion

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Describe how net present value is used in the
financial decision-making process.

Explain
the disadvantages of using the payback method.

Compare
and contrast the internal rate of return (IRR) method from the net present
value method (NPV)

Explain
the effects of sunk costs and opportunity costs in deciding whether to accept a
project.

Review
the financial considerations a company should make before investing in a
project.

Understand
how net working capital, depreciation and interest influence the decision to
buy or not to buy.

Explain
how inflation and interest rates affect the capital budgeting process.

Review
the types of assumptions used in sensitivity and scenario analysis.

Describe
how the options to expand or abandon a project are integrated in the capital
budgeting process.

Explain
how decision trees are used to value investment alternatives.

Please no Plagiarism