Module 2 – Case

BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS

Case Assignment

Getting Your Product into the Hands of Consumers

It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system.

Channel Levels
Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required)

Needs of Target Market
Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required)

Digital Commerce
Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case2) to create your submission.

Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format. Remember to include at least one article from Trident Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central).

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. Rubrics can be viewed under “Assessments” at the top of the page.

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You are the Chief Human Resource Officer (CHRO) at your organization. As the CHRO, one of your primary roles is to be the workforce strategist. Your organization is planning to expand business operations to your neighboring state by opening an office. As a result of this expansion, your organization needs to make sure that the best and brightest employees are recruited to fill key roles at the new office. Write a 7-10 page research paper using APA style outlining the steps involved in recruiting the staff at the new office.

Grading Criteria:

1. The student researched the legal statues affecting the selection and hiring of employees.
2. The student identified the number and type of positions that need to be filled at the new office. Moreover, the student discussed qualifications, e.g., education level and number of years of experience, associated with each position.
3. The student researched, evaluated and chose several selection devices such as interviews or ability tests to reject or accept applicants. Moreover, the student assessed the weaknesses and strengths of these selection devices.
4. The student researched, evaluated and chose whether or not to utilize integrity testing and drug testing.
5. The student applied correct APA, style, usage, grammar, and punctuation.
6. The student supported the research paper with at least four different scholarly sources such as research journals, research studies, government or accredited educational institutions websites.

Ethical Dilemma 1: A newspaper columnist signs a contract with a newspaper chain. Several months later, she is offered a position with another newspaper chain, offering a higher salary. Because she would prefer making more money, she notifies the first chain that she is breaking her contract. The courts will decide the legality of her action, but what of the morality? Did the columnist behave ethically?

Ethical Dilemma 2: An airline pilot receives his regular medical checkup. The doctor discovers that he has developed a heart murmur. The pilot only has a month to go before he is eligible for retirement. The doctor knows this and wonders whether, under these unusual circumstances, she is justified in withholding information from the company regarding the pilot’s condition.

Ethical Dilemma 3: An office worker has had a record of frequent absence. He has used all his vacation and sick-leave days, and has frequently requested additional leave without pay. His supervisor and co-workers have expressed great frustration because his absenteeism has caused bottlenecks in paperwork, created low morale in the office, and required others to do his work in addition to their own. However, the individual believes he is entitled to take his earned time and additional time off without pay. Is he right?

Ethical Dilemma 4: Rhonda enjoys socializing with fellow employees at work, but their discussions usually consist of gossiping about other people, including several of her friends. At first, Rhonda feels uncomfortable talking in this way about people she is close to; but then she decides it does no real harm, and she feels no remorse for joining in.

In conjunction with the readings, and within your teams, decide which ethical dilemma you believe is most problematic and why. In your teams, discuss the ideas of “good vs. evil,” “wrong vs. right,” and “ought/should be vs. what is.” Form the readings, discuss the ways in which Augustine and Aquinas would have solved the problem based on lecture and course reading material. In what ways do Augustine and Aquinas differ and why?

You may wish to meet throughout the week to share ideas. Create a report of your findings as individuals and as a team. The report should be approximately 2 pages accompanied by a 2-minute oral presentation, using VoiceThread or a PowerPoint narrated slide show. APA style

Culture plays a primary role in how we communicate with each other. As human services workers, we often encounter individuals whose cultural perspective is very different from our own. Knowing the key elements that differentiate cultures, as well as our own cultural orientation, is important in being able to communicate effectively. In this discussion, you will be describing aspects of cultural difference that may impact interpersonal communication. You will also be reporting on your own cultural orientation.

Read Chapter 2 from The Interpersonal Communication Book. In addition, answer the fourteen questions on your cultural orientation found on pp. 35 – 36.

Reflect on the findings of the cultural orientation test that you completed. How did this help you to understand your own cultural orientation? Were there some elements that really made sense to you while others did not? How did this compare to what you read about differing components of a cultural orientation? How would you describe your own specific cultural orientation (not just as the United States or your country or origin)?

Initial Post: Prepare a 300-word minimum reply that sufficiently addresses each of the items below:

• Based on what you read in the textbook, describe at least three factors can that be used to understand a culture.
• Describe the impact of culture, as a whole, on communication.
• Discuss your own cultural orientation in relation to these three factors.
• Explain how understanding a cultural orientation may aid in interpersonal communication in a human services work setting. Please use at least one example in your explanation.

Your initial post is due no later than Day 3 (Thursday) of the learning week, and at least two substantive replies of at least 100 words to two different peers will be due no later than Day 7 (Monday) of the learning week.