Review
classification in San Quentin, classification in North Carolina and
recent cases on classification. In an essay discuss similarities and
differences in terms of the goals of classification and public safety.
Does the process protect the inmates, the correctional staff, and the
public? Include the difference between general population and
segregated population. Your response should demonstrate an understanding
of the correctional client/inmate in terms of the issues presented by
them as individuals and problems they may bring with them during
incarceration, e.g. mental health, medical, addiction, etc. You must be
specific in your response and include references that support your
points. The minimum response is two double-spaced pages.

**PLEASE FOLLOW THE INSTRUCTIONS CAREFULLY**

PROJECT SPECIFICS:

– Choose two products or services, in the industry of your choice. Make sure that they have TOTALLY different target audiences )
Examples: Theme Parks featuring Knotts Berry Farm, and Six Flags Magic
Mountain or…. Two magazines like Cat Fancy, and Seventeen … or….car
models like a Ford F-150, and a Maserati ….or…..food places like a Soup
Kitchen, and Ruth’s Chris Steakhouse …. You get the idea ???? Make up
your own two.

– Keep it under 15 pages ( figure 12 minimum )…. There are 10 questions on the topics you have chosen .

– Double spaced

– No citation page required (most of this you will have to figure out in your head)

– No table of contents ( just answer all questions in the order asked ).

– All tables and charts must be electronically created ( no hand drawn )

–
#1, plus #2, plus #3, plus #4, should be equal in length to one half of
your paper by themselves. The other six questions should equal the
other half of the paper ( approximately ).

– Discuss, in as much detail as necessary, the following topics:

1. Describe all of the segmentation variables that your two choices used to target their customers. How are they different from each other ? (Geographic, Demographic, Psychographic, and Benefits Sought). A chart that supplements your discussion is necessary. This will be a long answer.

2. Discuss the Marketing Mix for each one of the products. ( Four P’s ) . Compare both in detail …Make a chart of the four P’s… I expect this section to be quite extensive …. ( Long discussion and chart )

3.
Visit the web sites for both competitors. Give a synopsis of your
findings and thoughts. Are they user friendly sites ? Do they provide
needed information ? Are they interactive ? Do they offer coupons,
locations, or directions, if applicable ? Tell me as though I am blind.
This should be pretty detailed.

4. How have both competitors positioned themselves in the market- place ?
In your opinion, have they done a good job ? If not, why not ? Do you
feel that the target consumers see the company properly (as the company
expects) ? Design a short survey…5 Questions/ 15-20 people…..
to find out and analyze the results. For example, do both competitors
occupy the same place in the consumers mind or are they somehow
differentiated from each other ? Is one the “quality leader” while the
other is vying to be the “price” leader, etc. ?

5. What issues do these competitors have to deal with ? Think in terms of INTERNAL and EXTERNAL factors…. Do a SWOT analysis for both of them.

6.
What can you find out about your choices and how they are addressing
the “societal marketing concept” ? Do they pollute ? Do they recycle ?
Do they use toxic chemicals ? ( hint: look at their web sites or
in-house literature ). Do they support charitable causes ? Google it.

7
. How does Personal Selling ( Relationship Selling ) affect the final
consumer who buys your product ? Connect the dots for me….what kind of
‘white collar’ sales efforts from ALL the different suppliers
was required to ‘create’ the final product ? In other words, how did the
efforts of all the B2B buyers and sales people associated with your
primary choice impact the final consumer once they bought your product
or service?

8 . Discuss at least three different activities that your choice has to deal with in their ‘Blue Collar’
supply chain management process. ( ie: suppliers, assembly line
workers, raw ingredients, resellers, forklift drivers, trucking
companies, etc. ). Explain how they interact with or handle these
issues.

9 . Give me a descriptive analysis of your impressions
of both competitive advertising efforts….Include adescription of your
favorite campaign or ad. If they don’t have one, suggest one .

10.
We have talked about ‘Land’s End’ and how they were able to sell more
product by data mining a list ofcustomers, out of their own data
storage, and then matching accessories to the ‘Blue Sports Jacket
andGrey Slacks” that were purchased as much as 18 months before by their
‘best’ customers…..remember, they offered those customers matching
shirts, ties, shoes, etc. at a discount ( as a reward ), and the company
was rewarded because over 30 % of those past customers ordered ‘new’
stuff from the special mailing that Land’s End sent them…..Think about
ANY ONE OF YOUR THREE PRODUCTS….how would you try to get your ‘BEST’
customers to order MORE ? Your best customers are
1-RECENT….2-FREQUENT….and 3- HIGH DOLLAR people.

That
is it !!!! Add some color charts where you see fit and “pretty it up” a
little. I will take into consideration any “extra effort” you put forth
that was not specifically asked for….and give you some extra points to
offset any lack of content that I see. It is up to you. Good luck !

A good discussion posts consists of the following:

• Organization – Five sentence paragraphs with an introduction, three supporting sentences, and a conclusion sentence. Think about this same organization for your discussion posts: several paragraphs in your post, one paragraph as an introduction, supporting paragraphs, and then a conclusion paragraph. (Please note: This format is only a suggestion, you may need more or less paragraphs to appropriatly address the discussion topic).
• Don’t rely too heavily on quotes – Take several articles and point them together into a unique way. We want your thinking supported by research. An example of this is to remember to paraphrase the work that you are researching and make it your words but still cite the source. We want to see more of your words and less quotes.

Prompt:

Using the vignette (link below) and an ethical decision making model in the Cournoyer textbook, identify at least one ethical dilemma that could present itself in this situation.

Address how you would handle the issue using the Code of Ethics and one of the ethical decision making models presented in the Cournoyer textbook.

Use these sources to answer the discussion questions

• Vignette-Nina 
• Decision Making Model.ppt 

Your Tasks:

Make an initial, substantive post of at least 250 – 350 words considering the directions and prompt above. 

How are computers used today in cryptanalysis

Essay #1

Use a better title, more indicative of the topic of your paper. How are computers used today in cryptanalysis, in breaking codes? The essay should be 4 pages, and the format is given in the class syllabus.

Number of references: at least five.

All papers should be in MLA format, hard copy, single sided, with all pages stapled together (no paper clips). Each essay should contain:

1. A separate title page.

2. Body of the text (the number of pages given in the assignment)

which should be double spaced, 12 point type, 1″ margins.

3. Works Cited page, listing all works cited.

The title page should contain

1. The title (something more creative than “Essay #1”).

The length of the body of the paper may vary, and will be given with the assignment, and will refer to the number of pages in the body of the text.

Information used in the paper should be documented, and references should be given inline (i.e. no footnotes) with items referred to listed on the Works Cited page at the end of the paper. A summary of the MLA format can be found at mlaformat.org.

Any movies or videos shown in class may be used as references (in proper MLA format), but may not be included in the count of references required by the assignment. Wikipedia references may not be used.

Scenario:

Medicare and private payers have expanded reimbursement under Accountable care organizations (ACO). You are the chief financial officer (CFO) of a hospital system that is forming an ACO to participate in these payment models. The ACO seeks to improve care coordination for its patients with chronic conditions. To provide better care management, the ACO is interested in investing in primary care physicians and physician’s assistants to provide more intensive care management services. After formation, the ACO will enter contracts with Medicare and private insurers under alternative payment models, including shared savings, bundled payments, and global capitation. The ACO will need to determine how to set up reimbursement payments to ACO providers and consider whether financial incentives are required to ensure ACO providers deliver efficient care.

The Assignment:

In a 2- to 3-page Word document that includes tables and/or calculations, make recommendations on the following: 1) number of physicians and nurse practitioners needed; 2) reimbursement method: salary or fee-for-service; 3) recommendations for financial incentives to address the challenges of supplier-induced demand and how to ensure efficiency. Interpret the net profit from the ACO contract based on your recommendations. Explain the rationale behind your recommendations, including the impact made by your financial calculations.