3-2 Case Study: Does Sony Need to Trim Down? Assignment


I wanted to reach out and give you some helpful information. All case studies have the EXACT same rubric. This is one of the older courses and is in the process of being redesigned. That means–the Milestones do not lead up to the final paper- they are just helpful areas of research.

The rubric is used to grade (this is an SNHU requirement) and my team lead checks each week that I use the rubric in all grading.

Follow the rubric – make a template in week 1 and use it each week-

Overview and Strategic Background (this is section 1 of the rubric) -introduce the case and give some background.

Strategic Tripod analysis – Include this each week (we review it in week 1 and the case study questions in week 1 actually have you answer from the resource view, industry view and institutional view) other weeks it does not align but is still required and worth 25% of the grade.

list each area of the rubric – with headers so they can be clearly seen they are being addressed and met. The questions from the case itself is only 25% of the grade (I believe I am not currently looking at the rubric).

Use multiple sources – both primary and secondary research is required (it is the capstone course).

APA format- Yes cover page, in text citations, reference page, 12 point font, double spaced.

If you follow this formula you will do well. If you choose to only answer the case study questions in order like a short answer assignment you will get a 25%.

I hope this is helpful as I have taught this class a lot and this is the biggest struggle the students face (and week 8 but I will send more on that later).

Dr. Egrie

Submit your 3-2 Case Study here.

Review the Financial Times video and use the resource-based view of international business strategy (IBS) by addressing the following:

  1. Evaluate Sony’s five-year performance versus major global rivals, both financial and strategic positioning.
  2. Characterize the salient aspects of the global audio and video equipment and consumer electronics industry value chain.
  3. Conduct a VRIO analysis of Sony’s major resources and competencies within its value chain.
  4. Do any competencies reach the “core” or “distinctive” level over rivals? How do these relate to their chosen generic strategy and value chain activities?
  5. Summarize Sony’s strengths and weaknesses. What are the strategic implications for Sony’s future IBS?

Suggested Resources:
Sony 2012 Annual Report and company website

Library Databases:

  • Company information: OneSource and Value Line
  • Industry information: Net Advantage and MarketLine

Commentary may include Reuters, WSJ, Financial Times, or industry-related publications

For additional details, please refer to the Case Study Guidelines and Rubric document.