4-1 Final Project Milestone Two: Strategy Tripod Part Two and Three
Overview: In Milestone One, you established the rules of the game set by industry conditions during your exploration of the industry leg of the strategy tripod
framework. Milestone Two incorporates the two remaining pillars of the tripod and introduces the management foundations of international growth strategy.
You will apply this knowledge during your continued analysis of your firm’s present and future strategy to complete your final project. This milestone is due in
Module Four.
Prompt: Your final project entails developing a full strategic analysis of a publicly held multinational enterprise (MNE). For Milestone Two, you will submit your
draft of the next portion of your strategic analysis, covering strategy tripod pillars two and three. While researching for your assignment, be sure to keep your
references recent (within the last three years).
Specifically, the following critical elements must be addressed:
III. Strategy Tripod Pillar Two: Internal Resources, Capabilities, and Relationships (Strengths and Weaknesses): Evaluate the strategic importance of
internal firm resources, capabilities, and relationships on global competitiveness (strengths and weaknesses). Consider the how an MNE’s internal
competencies inform the success of its international market, resource, and relationship-related activities.
A. Analyze the value, rarity, imitability, and organizational embeddedness (VRIO) of the firm’s resources, relationships, and capabilities (i.e.,
competencies) in performing the industry’s value-chain functions.
B. How well do the firm’s competencies address the industry’s dynamics (e.g., key success factors, key drivers of change)? Do any of the existing
competencies along the value chain reach the core or distinctive levels of competitiveness over the MNE’s global rivals?
C. What competency (or competencies) should the MNE enhance to garner greater global competitiveness within the industry? How should the
firm acquire, outsource, or internally develop them?
IV. Strategy Tripod Pillar Three: Institutional and Cultural Conditions (Opportunities and Threats): Evaluate the strategic importance of institutions on
global competitiveness (opportunities and threats). Consider how institutions and cultures inform the success of your MNE’s international market,
resource, and relationship-related activities.
A. How do trends in formal institutions, such as governance and legal systems or domestic, foreign, and global regulations and trade policy, inform
the MNE’s global strategy policy and tactics?
B. Contrast U.S. national culture with the cultural traits, mind-sets, and norms of a country where the MNE has significant business activities or
interest. How do the differences inform management’s strategic policy and tactics in the various functional areas of business, such as operations,
research and development, human resources, marketing and sales, and so on?
C. Are conditions within the institutional environment reducing or increasing management’s uncertainty about the MNE’s competitiveness in
global markets? Which is currently a greater concern for your MNE—informal or formal institutional factors? Justify your rationale. V. Business-Level Strategy: Entrepreneurial Strategic Policy, Decision Making, and Internationalization Tactics: Analyze the strategic importance of global
competitiveness in regard to the five entrepreneurial Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Strategy Tripod Pillar
Two: Global
Competitiveness
Meets “Proficient” criteria and
provides examples of what the
enhancements would offer for the
firm
Discusses which competency (or
competencies) the MNE should
enhance and how the firm should
acquire, outsource, or internally
develop them
Discusses the competency (or
competencies) but not which
one(s) the MNE should enhance
to garner greater global
competitiveness within the
industry
Does not discuss which
competency (or
competencies) the MNE
should enhance to garner
greater global
competitiveness within the
industry
8.5
Strategy Tripod Pillar
Three: Formal
Institutions
Meets “Proficient” criteria and
provides examples of how
different trends may inform global
strategy policy and tactics
differently
Discusses the trends in formal
institutions and how they inform
the MNE’s global strategy policy
and tactics
Discusses the trends in formal
institutions but does not discuss
how they inform the MNE’s global
strategy policy and tactics
Does not discuss how trends
in formal institutions inform
the MNE’s global strategy
policy and tactics
8.5
Strategy Tripod Pillar
Three: Culture
Meets “Proficient” criteria and
provides examples of how
management’s strategic policy and
tactics may change to meet the
country’s norms
Contrasts U.S. national culture
with the cultural traits, mind-sets,
and norms of a country where
the MNE has significant business
activities or interest, and
addresses how the differences
inform management’s strategic
policy and tactics
Contrasts U.S. national culture
with the cultural traits, mind-sets,
and norms of a country where
the MNE has significant business
activities or interest, but does not
address how the differences
inform management’s strategic
policy and tactics
Does not contrast U.S.
national culture with the
cultural traits, mind-sets, and
norms of a country where the
MNE has significant business
activities or interest
8.5
Strategy Tripod Pillar
Three: Uncertainty
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples in rationale of
institutional factors
Discusses if conditions within the
institutional environment reduce
or increase management’s
uncertainty about the MNE’s
competitiveness in global
markets, and rationalizes
whether informal or formal
institutional factors are a concern
Discusses if conditions within the
institutional environment reduce
or increase management’s
uncertainty about the MNE’s
competitiveness in global
markets, but does not discuss
whether informal or formal
institutional factors are a concern
Does not discuss if conditions
within the institutional
environment reduce or
increase management’s
uncertainty about the MNE’s
competitiveness in global
markets
8.5
Business-Level
Strategy:
Entrepreneurial
Strategies
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples of the MNE’s
effectiveness in managing
entrepreneurial opportunity
Discusses the five entrepreneurial
strategies the firm would have
taken in managing
entrepreneurial opportunities,
and addresses the effectiveness
of the MNE in managing
entrepreneurial opportunity
Discusses the five entrepreneurial
strategies the firm would have
taken in managing
entrepreneurial opportunities,
but does not address how
effective the MNE is in managing
entrepreneurial opportunity
Does not discuss the five
entrepreneurial strategies the
firm would have taken in
managing entrepreneurial
opportunities
8.5 internationalization substrategies. Consider how the strategy tripod informs the MNE’s use of
these substrategies to pursue its international market, resource, and relationship-related needs.
A. How effectively is the MNE managing entrepreneurial opportunity? In your answer, consider which of the five entrepreneurial strategies that
characterize a growth-minded firm have been taken.
B. Discuss how institutional, resource, and industry-based factors have informed the MNE’s pursuit of entrepreneurship opportunities. How can
the firm best leverage these conditions?
C. How do the MNE’s strategic policies align with the location-specific advantages of its present global footprint?
D. Evaluate the MNE’s choice of entry mode and tactic timing during its recent entry into foreign markets. How effectively did these initiatives
impact the MNE’s liability of foreignness? What trade-offs in flexibility, risk, control, and profitability were involved in their entry mode
decisions?
E. Does the firm possess the resources, capabilities, or relationships to offset its liability of foreignness to compete in one of today’s emerging
markets?
Rubric
Guidelines for Submission: Your paper should be a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch
margins, and sources cited in APA format.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Strategy Tripod Pillar
Two: VRIO
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples
Analyzes the VRIO aspects of the
firm’s resources, relationships,
and capabilities and addresses
the performance of the industry’s
value-chain functions
Analyzes the VRIO aspects of the
firm’s resources, relationships,
and capabilities but does not
address the performance of the
industry’s value-chain functions
Does not analyze the VRIO
aspects of the firm’s
resources, relationships, and
capabilities in performing the
industry’s value-chain
functions
8.5
Strategy Tripod Pillar
Two: Industry
Dynamics
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples of the level of
competitiveness of the
competencies
Discusses how the firm’s
competencies address the
industry’s dynamics and
addresses whether existing
competencies reach a level of
competitiveness over global rivals
Discusses how the firm’s
competencies address the
industry’s dynamics but does not
address whether existing
competencies reach a level of
competitiveness over global rivals
Does not discuss how the
firm’s competencies address
the industry’s dynamics
8.5 Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Business-Level
Strategy:
Entrepreneurship
Opportunities
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples of how the firm
can leverage the conditions
Discusses how institutional,
resource, and industry-based
factors have informed the MNE’s
pursuit of entrepreneurship
opportunities, and discusses how
the firm can leverage the
conditions
Discusses how institutional,
resource, and industry-based
factors have informed the MNE’s
pursuit of entrepreneurship
opportunities, but does not
discuss how the firm can leverage
the conditions
Does not discuss how
institutional, resource, and
industry-based factors have
informed the MNE’s pursuit of
entrepreneurship
opportunities
8.5
Business-Level
Strategy: Global
Footprint
Meets “Proficient” criteria and
provides examples to enhance the
alignment between the MNE’s
policies and advantages of its
present global footprint
Discusses the MNE’s strategic
policies and how they align with
the location-specific advantages
of its present global footprint
Discusses the MNE’s strategic
policies but not how they align
with the location-specific
advantages of its present global
footprint
Does not discuss how the
MNE’s strategic policies align
with the location-specific
advantages of its present
global footprint
8.5
Business-Level
Strategy: Entry Mode
and Tactic Timing
Meets “Proficient” criteria and
provides examples of how the
tradeoffs affected the firm’s entry
mode decisions
Evaluates the MNE’s choice of
entry mode and tactic timing
during its recent entry into
foreign markets, and discusses
the liability of foreignness and
the tradeoffs involved in the
MNE’s decision
Evaluates the MNE’s choice of
entry mode and tactic timing
during its recent entry into
foreign markets, but does not
discuss the liability of foreignness
or the tradeoffs involved in the
MNE’s decision
Does not evaluate the MNE’s
choice of entry mode and
tactic timing during its recent
entry into foreign markets
8.5
Business-Level
Strategy: Liability of
Foreignness
Meets “Proficient” criteria and
provides examples to enhance
how the firm’s resources,
capabilities, or relationships offset
the liability of foreignness
Discusses the resources,
capabilities, or relationships the
firm possesses and how they
offset its liability of foreignness to
compete in one of today’s
emerging markets
Discusses the resources,
capabilities, or relationships the
firm possesses but not how they
offset its liability of foreignness to
compete in one of today’s
emerging markets
Does not discuss if the firm
possesses the resources,
capabilities, or relationships to
offset its liability of
foreignness to compete in one
of today’s emerging markets
8.5
Articulation of
Response
Submission is free of errors related
to citations, grammar, spelling,
syntax, and organization and is
presented in a professional and
easy-to-read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
6.5
Total 100% Toyota Motors is the company!

