8-15 sentences to summarize the article and 8-15 sentences to answer the case question Summary…

8-15 sentences to summarize the article and 8-15 sentences to answer the case question

Summary

Ketchen, D.J., Snow, C.C., & Street, V. 2004. Improving firm performance by matching strategic decision-making processes to competitive dynamics. Academy of Management Executive, 18(4): 29-43. (L)

 

Case study Case questions: Should Wal-Mart be worried about Aldi? Why? Should Aldi be worried about Wal-Mart? Why? Do you believe Aldi to be at a competitive advantage or disadvantage relative to Wal-Mart? What is Aldi’s generic strategy (according to Porter)? How do you think Wal-Mart will react? Is the response appropriate, in your opinion? In locating its stores, should Aldi avoid locating close to a Wal-Mart store?

 

Case: