A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults. What is wrong with the marketing assistant’s segmentation of the market? Explain.

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Topic: Segmentation

Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.

Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.

  • What is wrong with the marketing assistant’s segmentation of the market? Explain.