Answer the questions in a short paragraph

Company S focus is to go around the country persuading customers to purchase their products. They use social media platforms such as Facebook and Twitter to reach out many potential customers in the market. This methods reduces time spent trying to reach out to customers but also reduce the costs and efficiency of operations of the firm .

How would this company collect customer data online and sell their products? Which other methods can they use to collect useful data of customers who might be interested in purchasing the companys products? Basically how can they locate their customers.

The answer doesn’t need to be too long and if you can submit this before 13 hours that would be great.