Develop three strategic objectives for each of the four balanced scorecard areas using the Balanced Scorecard Template.
Ensure the objectives are expressed in full sentences. As an example, “Increase sales by 3% within 1 year”. Measures refer to the activities that will provide managers with quantitative and/or qualitative data for measurements. In the example above, sale volumes or monthly revenues can be used to determine if sales have increased by 3%. The final part of the template, targets, is what the organization wants to achieve. In my example, the target is 3%. Because this will make things repetetive in this template, you can leave out the metric part from the actual objective statement if you want to.