Apply: Implementation and Communication Plan Case Study

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Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for
marketing. This includes print advertising to solicit new and renewal
newspaper subscriptions. Other marketing tactics currently used include
regional television and radio advertising spots. Management has
expressed interest in expanding its marketing reach through social media
and mobile app technology but is unsure how to move forward in those
areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates.
All workstations currently have desktop computers; however, many
employees have been requesting the ability to work from home as well as
have access to company networks while on the road for business. Many of
the younger employees would like to have access to iPads and would like
to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated.
  • Defining the audience that should receive the communication.
  • Identifying the channel(s) of communication.