Assessment Task 1 : Blog post Rubric – Assessment Criteria Write a professional blog article on how.

Assessment Task 1 : Blog post Rubric – Assessment Criteria

Write a professional blog article on how forces (trends) in the business environment require organizations/companies to be innovative, using examples, data, and image(s) as evidence for your claim. Ensure the arguments within your blog article are supported by credible theory, evidence, and examples.

To do so, select one or two of the forces that we examined in week one and draw on external, real-world information as well as one or two other relevant concepts from the first weeks of the course to make your argument.

Examples:

You might select the environmental forces and trends that require an   innovative response from a company/organization and discuss what type of decision-making model (e.g. rational, real world     complications, or contingency) and business paradigm(s) would    support such an innovative response.

OR

You might select technological and socio-cultural forces and trends that    require an innovative response from a company/organization and       discuss which strategic innovative respond (e.g. limpet, cautious,   or innovative) and what business paradigm(s) would support such an innovative response.

OR

You might select economic and technological forces and trends and discuss the type of management theory (e.g. theory X, Y, or Z) and the type of business decision (e.g. strategic, tactical,        operational, or micro) that would support an appropriate innovative     response.

Your blog post will also need to conform to an appropriate presentation format, including correct citing of references, structure of the post, and an appropriate headline.

Assessment1: Professional Blog Article

Goal: The purpose of this task is for you to write a professional blog article on how forces in the business

environment require companies today to be innovative and to use examples as evidence for your

claims. Your blog articlewill be supported by credible theory, reports and examples.

Product: Written Piece

Format: This is an individual Task (750words)where you are required to write a professional blog article.

Details of this assessment will be provided on Blackboard and in class.

This task is being used for measuring assurance of learning towards Association to Advance

Collegiate Schools of Business (AACSB) accreditation. The following Program Learning Objectives

will be assessed:

PLO1.3: Digital Literacy

Demonstrate digital literacy skills for advanced communication and information sharing in a

business context.

Criteria: Your blog article will be evaluated based on:

• appraise the underlying forces of change in the industry

• argue for the need to respond innovatively to these changes

• capacity to develop and articulate arguments which are informed with evidence and

examples to demonstrate your understanding and arrive at insights

• professional presentation

• demonstrate digital literacy skills for advanced communication and information sharing in a

business context.

Knowledge of a blog (digital                communication tool) to present, share and communicate in a                      business context: Follows blog style conventions to                  communicate professionally using a blog.                                                                                                                                                                                                                                                     (10%)

HD

D

C

P

F

Demonstrates comprehensive knowledge of a blog for presenting,                      sharing and communicating in a business context.

Demonstrates very good knowledge of a blog for presenting,                  sharing and communicating in a business context.

Demonstrates good knowledge of a blog for presenting, sharing                 and communicating in a business context.

Demonstrates knowledge of a blog for presenting, sharing and                 communicating in a business context.

Demonstrates little or no knowledge of a blog for presenting,                  sharing and communicating in a business context.

Ability to communicate effectively                  using a blog: Digital communication, using a headline and               clarity of structure, spelling, word choice, grammar expression,                 easy to follow and appropriate referencing.                                                                                                                                                                                                                          (25%)

HD

D

C

P

F

Catchy and engaging headline,                     well-structured. Demonstrates highly effective ability to use a                      blog to communicate in a highly professional, persuasive, accurate               and compelling manner. Demonstrates a sophisticated appreciation                      of the importance of netiquette by exhibiting a very high level of                 courtesy, consideration, respect, factual, grammatical and                      spelling accuracy. Referencing accurately follows an accepted                     style

Good headline and organisation of blog content. Demonstrates                    effective use of a blog to communicate persuasively, accurately                   and professionally. Demonstrates strong appreciation of the                importance of netiquette by exhibiting a high level of courtesy,               consideration, respect, factual, grammatical and spelling                accuracy. Referencing follows an accepted style and is accurate                   throughout.

Headline identifies topic. Demonstrates competency in the use               of a blog to communicate professionally. Demonstrates good                    appreciation of the importance of netiquette by exhibiting a very                 good level of courtesy, consideration, respect, factual,                  grammatical and spelling accuracy. Referencing follows an accepted                     style, but there are consistent mistakes.

Demonstrates capacity in the use of a blog to communicate in an                      accurate manner. Adequate evidence of an awareness the importance                 of netiquette by exhibiting an adequate level of courtesy,                     consideration, respect, factual, grammatical and spelling                accuracy. Referencing attempts to follow an accepted style.

Headline is confusing. Demonstrates little or no ability to use               a blog to communicate professionally, accurately and/or in a way                      that serves to persuade the audience. Demonstrates limited or no               awareness of an appreciation of the importance of netiquette by                 exhibiting an adequate level of courtesy, consideration, respect,                factual, grammatical and spelling accuracy. Refencing is absent or                    sporadic and does not accurately follow an accepted style.

Articulates the influence of force(s) of change in the               industry: The blog post articulates the influence of one or                      more forces of change in the industry by drawing on the key                      concepts from Week 1 and demonstrates how these create a need for                change in an industry.                                                                                (37%)

HD

D

C

P

F

Synthesize the force(s) of change with                well-reasoned arguments regarding how the force(s) create a need                      for change in an industry supported by evidence.

Describe the force(s) of change,                      finding common threads and/or outlining tensions regarding the                     need for change in an industry. This is supported by evidence.

Coherently organize a force(s) of change highlighting the need                    for change in an industry. This is partially supported by                     evidence.

Organize a force(s) of change along with key ideas which in               some cases highlights the need for change, supported in some                      instances by evidence.

Identify a force(s) of change with limited arguments or                      evidence and little connection to the need for change. Evidence is                  absent or mostly absent.

Argues                the need for organisations/companies to respond innovatively to                 these changes: The blog post argues that in                     response to changes companies need to innovate, supported by                      theory, evidence, and examples.                                                                                                                                                                                             (38%)

HD

D

C

P

F

Well-reasoned and detailed arguments related to the need for                      organizations to respond innovatively to changes with consequences                    and implications outlined. This aligns to the force(s), supported                    by evidence and theory revealing insightful patterns, differences,                 and/or similarities.

A detailed argument related to the                   need for organizations to respond innovatively to changes, with                     related consequences identified. The analysis is thorough and                     effective revealing important patterns, differences, or                    similarities, highlighting how this is related to the force(s),                 supported by some evidence and use of theory.

The argument is logically presented but is more informative               than persuasive regarding organizational responses. Some               consequences are identified. Evidence and theory is described with                   some similarities and differences relating to the force(s)                identified.

Premises of the argument of organizational responses are                     stated, and some related outcomes are made. Supporting evidence is                  stated with only some relationships to                  the force(s) identified with a brief evaluation.

No clear connection between                      premises, theory, and conclusion in terms of organizations’                      responses with simplified statements and little integration with                     force(s), and limited evidence.