Assessment task- Team Report Abi, 25 years old, has completed an MBA course at CQUniversity in 2014.

Assessment task- Team Report

Abi,
25 years old, has completed an MBA course at CQUniversity in 2014. In her
Marketing Management course, she has learnt about interesting marketing
techniques which she intends to apply in launching her own business in July
2015. She will employ two assistants, Sammy to help her manufacture the product
and Tom to do the marketing. She has come up with her own brand (‘Abi’s’) mango
compote which is made up of green mangoes, curry leaves, mustard seeds, oil,
turmeric and sugar. She initially wants to test market the product in a few
cities in Australia, then commercialise the product nationally. Abi will
initially sell the product in jars of 500g and has $10000 as capital to start
the business.
You
are required to develop and write a marketing plan for the new product ‘Abi’s’
mango compote to be launched nationally. This is a challenging assignment and
it is recommended that students read various academic materials before writing
this report. You will be expected to have consulted books, at least 10 relevant
academic journal articles, conference proceedings, theses and dissertations to
write the report (i.e. support your arguments with theories). It is alright to
come up with some fictitious (but reasonable) assumptions about Abi’s business
to make your report more interesting.

Students
can follow the following report structure to write the marketing plan:
–
title page;
–
executive summary;
–
table of contents;
–
introduce the background information necessary to understand the organization
and the product/service you have chosen;
–
present the aim and objectives of the report
–
present a brief literature review on ‘marketing plans’ (500-800 words);
– do
a situation analysis;
–
analyse the target market;
–
set marketing objectives, formulate a marketing strategy and present the action
programs designed to achieve the business objectives;
–
write on the implementation and control of the marketing plan;
–
write the conclusion and
–
list the references.

To
enhance the presentation of your assignment, you can use many headings and
sub-headings used to specify the information required for each of the above
criterion. The assessment marking criteria below should guide you for this
assessment task, in particular the weighting attributed to each section of the
assignment.
Important
Note:
–
Selection of literarysupport from Google, Wikipedia, www.NetMBA.com,
www.marketingteacher.com, www.tutor2u.com, etc. will be treated very
negatively. These are not appropriate and acceptable sources for your academic
assignment.