Discussion and Assignment – Marketing and Public Relations

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Discussion

  1. Trade Promotions
     
    What are the biggest advantages of trade promotions?  What do you think is one of the biggest mistakes companies make in doing trade promotions and why (see especially Chapter 12)?  Respond to at least two of your classmates’ postings.

Assignment

To complete the following assignment, go to this week’s 
Assignment link in the left navigation. 

Consumer Promotions

In a
2-3 page paper, describe the seven different types of consumer promotions, and use one product to illustrate all of them.  Which one do you believe is most effective for the product you selected and why. Present in APA style with references.