New Product Launch Marketing Plan, Part I

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Company: Nivea

Create a product launch plan of between 250-300 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Potential competition
  • Product offering and product definition
  • Product identification

Use the Sample Marketing Plan in Ch. 2 of 
Marketing Management as a guide in developing the components of your plan.

Has to be APA format with between 1-2 citations with references.

Thank you 🙂