Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
Chapter 10: Identify the market and competitive conditions your product faces.
Chapter 11: Develop a new-economy strategy for your product or company.
In addition to the requirements above, your paper:
Must be double-spaced and 12 point font.
Must be formatted according to APA style.
Must reference two scholarly sources in addition to the textbook.
Must include a reference page written in APA format.
Carefully review the Grading Rubric for the criteria that will be used to evaluate the assignment.
Focus of the Final Paper
The Marketing Plan paper will be fifteen to twenty pages. It will incorporate all the Marketing Plan Exercises from the course text into one coherent marketing plan. The final Marketing Plan should incorporate feedback from the weekly assignments to create a complete, professional, and comprehensive document that could be presented in a real-world environment.
Writing the Final Paper
The Final Paper:
Must be fifteen to twenty double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Course name and number
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly sources, including a minimum of two from the Ashford Online Library.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.