multiple choice 3

QUESTION 1

1.  Match the term with the definition

TERMS

Archive sites
Exclusive sponsorship
The club
Freeway intersections or portals
The town hall
The customer service center
DEFINITION A. Texaco publishing the radio schedule for the Metropolitan Opera on National Public radio is an example of this. B. Tripod, a resource center for college students is an example of this C. Search engines, directories, news centers, and electronic malls are examples of these D. On the Internet, this is an electronic community, which has been a central feature of the Internet since its foundation. E. Sites such as these allow customers to check balances, track packages, etc. F. Provide their visitors with opportunities to discover the historical aspects of the company’s activities

QUESTION 2

1.  The Web, compared to other media, does not provide a relatively level playing field for all participants.

 True

 False

QUESTION 3

1.  The best websites both __________ and _____________  with large numbers of visitors in a target group.

	recruit, identify
	attract, interact
	identify, associate
	promote, link

QUESTION 4

1.  A service factory is considered to be Low on Labor Intensity and Low on Interaction and customization within the Service process matrix

 True

 False

QUESTION 5

1.  Match the term with the definition:

TERMS

Specialized attraction Broad attraction Personalized attractor DEFINITIONS A. Appeals to a more narrow audience B. Utilities or mass entertainment tend to fall in this category C. Can create switching costs for the visitor

QUESTION 6

1.  Mass entertainment is considered to be High on both Interaction and Customization within the Attractors grid.

 True

 False