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The reason for Nordstrom's success Excellent customer service; the organization hires friendly, competent, and skilled personnel to deal with customer either directly or indirectly. This has increased their reputation and customer loyalty. Ability to reach and market goods to younger customer; the young generation is always difficult to capture but Nordstrom has numerous products that cater to the specific needs of the youth. (b). Current mission; Nordstrom is committed to providing men, women, and children with the best possible fashion retail service met at improving everyday life.