The IKEA Case Study Background & Introduction: IKEA is a Swedish-owned global business founded in 1943. The business generates annual revenues of 27 billion euros and employs 139,000 people at 298 stores in 26 countries. The values and design philosophy of the founder continue to underpin the brand. These values might be summed-up as frugal, democratic, environmentally aware, and clean & simple design. IKEA has become synonymous with Swedish lifestyle. The stores are virtually identical across the globe, and they sell a range of globally-sourced flat-packed (unassembled) furniture products as well as a range of related furnishings for the home. Each store offers customers a ‘Swedish experience’ by incorporating restaurants and a variety of customer services intended to simplify the shopping process (e.g., childcare).
0 0 Liz Liz2021-07-27 23:23:572021-07-27 23:23:5756486