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Submit an idea for an innovation along with a model that is useful for evaluating its merits. While there are several models in circulation for evaluating innovations, such as The Lean Startup Plan, NOMAR, SNIFF, and the linear and mental models of innovation, innovators should not feel constrained by any particular model. Feel free to borrow elements from multiple models to develop one that would work best to most effectively evaluate the innovation. NEED HELP COMING UP WITH THE INNOVATIVE IDEA AND THE MODEL AS WELL!! —