Final Project Part IV

  • Chapter 8:
    • Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the marketing and competitive conditions it faces.  Identify the strategies key competitors are using, and develop a rationale for the strategy you choose.
  • Chapter 9:
    • Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the market and competitive condition it faces.  Identify the strategies key competitors are using, and develop a rationale for the strategy you have chosen.