Assignment: Kelly’s Salon Stage 1: Create a document that includes: IntroductionBrief introduction p

Assignment: Kelly’s Salon Stage 1: Create a document that includes: IntroductionBrief introduction providing the background of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences. Five Forces AnalysisPerform a Porter’s Five Forces analysis for Kelly’s Salon, addressing each of the five forces in two or three sentences. For each of the five forces, your analysis should include:Explanation of the force and what it means to Kelly’s SalonAssessment of the force’s impact (Positive, Negative or Neutral) on the businessA statement as to whether it should affect Kelly’s strategy for a competitive advantage (yes or no).You will copy the table below into your paper and use it as the framework for this analysis.FIVE FORCES ANALYSISFORCEEXPLANATION(Minimum 2 good sentences)IMPACT (POSITIVE, NEGATIVE, or NEUTRAL)AFFECT STRATEGY? (YES/NO)BUYER POWERSUPPLIER POWERTHREAT OF SUBSTITUTE PRODUCTS OR SERVICESTHREAT OF NEW ENTRANTSRIVALRY AMONG EXISTING COMPETITORSNote: Do not identify solutions or things that Kelly is doing or should do to address the force’s impact. (The idea is to simply provide an assessment of the impact and if the force will affect Kelly’s Salon’s Strategy for Competitive Advantage.)Justification of Selected Strategy for Competitive AdvantageExplain how Kelly’s selected strategy for competitive advantage – Cost Leadership Strategy — is justified and supported by the Five Forces Analysis.Relate the strategy back to each of Porter’s five forces discussing the impact of the strategy based on your assessment of the force (positive, negative, or neutral).Business ProcessExplain how the process Kelly has identified to be improved – Customer and Employee Scheduling — is related to and supports the strategy for competitive advantage Kelly selected.Explain generally how a technology solution could help improve the process. (Do not provide any specific solution.)References: Incorporate at least two resources correctly; one reference should be from the course materials and one reference should be external. An external resource is a resource other than those provided in the class or textbook. Incorporate properly formatted APA citations in the text of your document for each reference used. Then, place an APA style reference page at the end of your document.Formatting: For academic writing, the writer is expected to write in the third person. In third person, the writer avoids the pronouns I, we, my, and ours. The third person is used to make the writing more objective by taking the individual, the “self,†out of the writing. This method is very helpful for academic writing, a form in which facts, not opinion, drive the tone of the text. Writing in the third person allows the writer to come across as unbiased and thus more informed.Write a short concise paper: 2-3 double spaced pages of content; table entries for the Five Forces analysis should be single spaced.Use at least two resources with APA formatted citation and reference. Use at least one external reference and one from the course content.Compare your work to the Grading Rubric below to be sure you have met content and quality criteria.Submit your paper as a Word document, or a document that can be read in Word.Your submission should include your last name first in the filename: Lastname_firstname_Stage_1